Inward Blog

Viewing entries tagged with 'values'

Now you have a VISION, MISSION, VALUES, PURPOSE and CULTURE: now what should your company do?


 Lately, I have been having some stimulating conversations with CEO’s and CMO’s about Vision/ Mission, Culture and Brand Purpose. They have many questions regarding how often should these ideas be revisited? How should they be cascaded throughout the company and by whom? They wonder whether they should address Vision/ Mission, Culture and Brand Purpose with internal resources, or secure the help of their agencies and consulting firms?

Posted by Allan Steinmetz at 12:00am

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Employee Engagement IS Important, Yet it is still a low management priority - Why?

As most of my readers and followers know, Inward and I have been huge supporters of employee engagement for over 20 years. One piece of research after another supports the proposition that employee engagement is a decisive factor in company success. Research from EEA (Enterprise Engagement Association) has data that says companies with high levels of employee engagement have higher shareholder value and revenue.  Gallup research indicates that high employee engagement contributes to higher productivity and revenue growth. I just saw some recent study that suggests that less than 50% of the employees understand the brand idea and even fewer understand what they're supposed to do to support the brand value proposition. So, it comes as no surprise what the Temkin Group has just released regarding their “Employee Engagement Competency & Maturity, 2018”.

Posted by Allan Steinmetz at 12:00am

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employee engagement contribute culture


For those of you who are regular readers of our blogs, you know that we generally don’t cut and paste articles or press releases from other sources. However, today I came across an interesting piece from Paychex that ran on PRNewswire that is worthy of attention. Instead of paraphrasing it, I thought I’d just run it in its entirety with a link to the actual source of the report. The announcement is about a recently released Paychex Pulse HR survey that was recently conducted among HR professionals at one of their annual conferences. In a nutshell, they say that there is a strong commitment to talent management, as 85% of respondents said they're focusing on company culture to drive results.

Posted by Allan Steinmetz at 12:00am

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Proper alignment of employee and customer enagagement contribute to a brand culture


Creating a large pool of loyal customers is extremely important to the sustainability of a business, but it is the employees that are the enabler of the products and innovations.  Having loyal employees and loyal customers allow companies to sell products more successfully than average. Great products and excellent employee service are crucial to creating loyal customers and growing a business.

Posted by Allan Steinmetz at 12:00am

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Millennial VS Baby Boomers in the workplace

The other day, I had a fascinating conversation with a client regarding the contrast and differences in attitudes and behavior in marketing/branding between the millennial workforce and generation X/baby boomer workforce. We both agreed that there are significant differences that run the risk of diminishing employee brand engagement among both populations. We felt that the differences between the groups could have dire consequences on the company’s purpose, morale, culture and brand reputation and that would ultimately have an impact on performance and productivity.

Posted by Allan Steinmetz at 1:00am

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Click Here To Learn How to go from Corporate Value Statements to Employee Action/ Behavior

What are companies doing to convert core values into tangible behaviors? - Talk is not enough.

Posted by Allan Steinmetz at 1:00am

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Mission, Vision, Values, Purpose - Are You Confused Yet?

Over the last few months, Inward has had substantial conversations with several clients about “Purpose”. That’s right, purpose. One would think that purpose would be obvious to any successful organization that is attempting to achieve high performance, serve client expectations as best as they can, and attract the best talent out there. But the topic of “Purpose” seems to be elusive.

Posted by Allan Steinmetz at 11:00am

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Hate Your Job, But Love Your Company?

Can you really love your company, but hate your job? Sure, it happens all of the time! Employees love their company if they can align their personal values to the culture, and if they believe in the vision, strategy, and brand promise of the organization. But often, they are in jobs that do not satisfy or challenge them, or they do not understand how their actions support the vision and strategy that they believe in. Now, I’m not talking about a project or a task that you may hate, but rather a position that in general is not inspiring or connected to the bigger purpose. A recent study by the Covey Institute revealed that only 20% of employees have a clear line of sight between their work and the goals of their organization. 

Posted by Rick DeMarco at 11:00am

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What Behaviors Are Common Among Great Leaders?

Research proves that 80% of effective leadership behavior is driven by interpersonal skills rather than technical competency. For leaders to create a culture of high engagement, people need to be aligned with more than just the goals and objectives... they must embrace a common set of values and beliefs. An effective leader exhibits strong interpersonal skills that engage and inspire others. There are a number of characteristics tied to effective leadership behavior, but as we speak to leaders from all walks of life, including businesses, sports teams, churches, non-profits, etc., 4 common themes surfaced over and over again for those who achieve sustained success over time.

Posted by Rick DeMarco at 11:00am

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