Inward Blog

Viewing entries tagged with 'vision'

Now you have a VISION, MISSION, VALUES, PURPOSE and CULTURE: now what should your company do?

 

 Lately, I have been having some stimulating conversations with CEO’s and CMO’s about Vision/ Mission, Culture and Brand Purpose. They have many questions regarding how often should these ideas be revisited? How should they be cascaded throughout the company and by whom? They wonder whether they should address Vision/ Mission, Culture and Brand Purpose with internal resources, or secure the help of their agencies and consulting firms?

Posted by Allan Steinmetz at 12:00am

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Mission, Vision, Values, Purpose - Are You Confused Yet?

Over the last few months, Inward has had substantial conversations with several clients about “Purpose”. That’s right, purpose. One would think that purpose would be obvious to any successful organization that is attempting to achieve high performance, serve client expectations as best as they can, and attract the best talent out there. But the topic of “Purpose” seems to be elusive.

Posted by Allan Steinmetz at 11:00am

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Which Comes First: Vision Or Mission?

Employee engagement is one of the most significant challenges facing organizations today. In order for companies to deliver exceptional customer experiences, they must create a culture in which employees understand, believe in and are committed to achieving the vision and delivering on the strategy / brand promise. But before you can begin to address a strategy or programs to create that culture of engagement, there must be alignment of the vision, culture, and business strategy within the organization.

Posted by Rick DeMarco at 11:00am

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The Difference Between A Dream And A Vision Is A Plan To Get There

Effective decision making is one of the key traits of a strong leader. On one end of the scale, there are leaders who always look for one more piece of data or evidence before making a decision and often end up in analysis paralysis. On the other hand, there are those leaders who make impulsive decisions, with no input from others or facts to support their position. There is never a decision that can be made with 100% guarantee of the desired outcome. Effective leaders find the balance between analysis / input and pulling the trigger.

Posted by Rick DeMarco at 11:00am

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What Is The Most Important Role In An Effective Organization?

Let me cut to the chase and then explain. Every role within an organization is equally important. To be clear, I’m not talking about which role carries the most responsibility, which one has the most exposure, or which one establishes vision and strategy. I’m talking about which role is most important to the success of an organization. For an organization to reach its vision and goals, EVERYONE has to do their job. Senior leaders can develop the most compelling strategy and vision in their industry, but successful execution of that strategy depends on everyone in the organization buying into that vision. Creating a culture of high employee engagement requires everyone to do their job and do it well. It does no good to develop and manufacture a great product if the sales people don’t sell it, the logistics team doesn’t deliver it, and the accountant doesn’t bill and collect payment for it. 

Posted by Rick DeMarco at 11:00am

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Is culture really important?

Every organization has a culture, whether it’s clearly articulated or not.  So what exactly is “culture”?  Merriam Webster simply defines it as a “way of thinking, behaving, or working that exists in a place or organization.”  Defining the culture always comes down to articulating the values and beliefs of the leadership.  For example, if family values are a core belief of leadership, the culture will be one that supports a strong work/life balance focus.  Or if innovation is important to the leadership, the culture will be one of continuous improvement and leadership in the market.  Apple is an obvious example of an innovation culture.  So if vision represents what an organization is trying to achieve, culture defines how people are going to behave and what values they are going to embrace while they strive to achieve that vision. 

Posted by Rick DeMarco at 11:00am

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