Inward Blog
Viewing entries tagged with 'work'
Feelings Matter at WORK
February 7, 2019
Are “FEELINGS” a leading indicator of your company’s culture?
Posted by Allan Steinmetz at 12:00am
#Inwardconsulting, #BrandCulture, #brandPurpose, #brandculture #Feelingsatwork
employee engagement contribute culture
June 19, 2018
For those of you who are regular readers of our blogs, you know that we generally don’t cut and paste articles or press releases from other sources. However, today I came across an interesting piece from Paychex that ran on PRNewswire that is worthy of attention. Instead of paraphrasing it, I thought I’d just run it in its entirety with a link to the actual source of the report. The announcement is about a recently released Paychex Pulse HR survey that was recently conducted among HR professionals at one of their annual conferences. In a nutshell, they say that there is a strong commitment to talent management, as 85% of respondents said they're focusing on company culture to drive results.
Posted by Allan Steinmetz at 12:00am
Paychex HR Study, Brand Engagement, brand loyalty, HR Trends, Multi-generational Workforce, Societal Shifts, Corporate Culture, Purpose/Values
AMX launches new brand effort
April 23, 2018
I love American Express. I have been a cardholder member since 1981. I can tell you countless stories how they saved me in a variety of circumstances. Whether I was traveling abroad and needed a last-minute hotel room, prescriptions filled in Greece when I forgot my pills at home, cash advance in the UK after hours or even help change my cabin on a sold-out cruise ship, American Express was always there for me. The company and their brand are like a familiar face that I have come to rely on after all these years.
Posted by Allan Steinmetz at 12:00am
I love American Express, American Express Brand Positioning, American Express advertising, Repositioning and refreshing the brand, “crafted the modern American Express for the modern world”, “American Express - don’t live life without it”., “American Express - don’t leave home without it”., Membership has its privileges, AMEX - a new global brand platform and marketing campaign that reflects how people live and work today, “Powerful Backing: Don’t Do Business, Vibrant and layered lives, Blended Lifestyle, Mcgarrybowen, Brand Journey, Inward Strategic Consulting, Dialogue Marketing
INTERNAL/EXTERNAL BRAND PERCEPTION
April 4, 2018
Is your brand image aligned with your employee’s perception of the company?
Posted by Allan Steinmetz at 12:00am
Internal branding, external branding, employee brand engagement, brand alignment, employee engagement, employee perceptions, workforce productivity, 10 easy things companies can do to improve internal/external brand perceptions, employee experiences ranked poorly in comparison to brand perceptions
Are we experiencing "DIGITAL ADDICTION" at work
February 7, 2018
This week, I read an article on brandchannel called “Tech Insiders Warn About Cost of Kids’ Digital Addiction”. The piece outlines the complexities associated with the digital age and teen technology consumption. The article cites these statistics; teens use an average of 9 hours of media per day; tweens an average of 6 hours.
Posted by Allan Steinmetz at 12:00am
Digital Addiction, Tech Addiction Impact on work, employee engagement
Millennial VS Baby Boomers in the workplace
January 30, 2018
The other day, I had a fascinating conversation with a client regarding the contrast and differences in attitudes and behavior in marketing/branding between the millennial workforce and generation X/baby boomer workforce. We both agreed that there are significant differences that run the risk of diminishing employee brand engagement among both populations. We felt that the differences between the groups could have dire consequences on the company’s purpose, morale, culture and brand reputation and that would ultimately have an impact on performance and productivity.
Posted by Allan Steinmetz at 1:00am
millennial's, baby boomers, generational differences in the workforce, generation values
Click Here To Learn about what employees need to succeed at work
August 1, 2017
As you might imagine, I receive and read many studies on employee engagement, culture, mission, vision and values. They seem to be getting more complicated and anecdotal rather than practical. They rarely offer distinct findings and recommendations on what an organization can do.
Posted by Allan Steinmetz at 1:00am
Employees say what they need to improve their happiness at work
Click here for full article: Engagement is Driven by Feelings of Support and Belief in Future Succe
May 25, 2017
I read and review many reports on internal branding, and employee engagement to stay abreast of the latest trends and direction in branding, marketing, HR and organizational transformation. This week I came across an interesting study that was recently completed by Quantum Workplace, that raised some interesting issues regarding the value of “feelings” of your employees and the impact that “feelings” have on employee engagement and future success.
Posted by Allan Steinmetz at 1:00am
Culture, workplace, Internal message alignment, communications, drivers of employee engagement
Hooray for culture - HR is finally coming around
April 26, 2017
Hooray for culture - HR is coming around
Posted by Allan Steinmetz at 1:00am
Culture, Workforce Transformation, Employee Engagement, Company Purpose
Is It Hours Or Deliverables That Define Productivity?
March 23, 2017
I recently read an article written by Benjamin Cardullo, a Campus Editor Contributor at Linked In, entitled Business: A Modern Health Crisis. Benjamin talks about the fact that we live in a world in which our importance is defined by how busy our day is, and it is often a badge of honor to say that we never have a moment to ourselves. And yet, he makes the case that with modern technology, we could accomplish the things that used to take a full 40-hour workweek in 29 hours. I found the article intriguing because he also ties this phenomenon to the condition of our health and the productivity of our workforce. You can read the entire article by clicking on this link: http://bit.ly/2o4nTqq
Posted by Rick DeMarco at 11:00am
Employee Engagement, Productivity, Deliverables, Work Life Balance