Our History

A lofty challenge to get internal stakeholders to embrace change led to our opening in 1998. Since then, we’ve used abundant mentality to help some of the world’s most recognized companies find solutions for employee brand engagement, workforce transformation, cultural alignment, internal/external brand alignment, brand advocacy, change management/adoption, and consensus building and internal buy-in. 

Our Culture

We’re different. We believe in the power of everyone. From our coworkers to our clients, great ideas can come from anywhere and anyone. We depend upon abundant mentality, collaboration, mutual respect, transparency and our senses of humor to guide us through every challenge we’re presented with. And, in addition to enjoying our work, we appreciate a good laugh whenever we start taking ourselves too seriously.

Our Philosophy

We help companies align the behaviors and attitudes of their employees with their brand promises and values so they provide better customer experiences. We connect brands with their best advocates – their employees and their customers. How? Customer-centric services allow us to make strong client connections. Abundant mentality enables us to find complete solutions for our clients. And harnessing the power of our clients’ brands empowers us to make the most important and fundamental connections of all – emotional ones – with employees, customers and external partners to create brand advocates.

Allan Steinmetz

Founded by Allan Steinmetz, an experienced leader in the marketing management and consulting fields, Inward Strategic Consulting has been bridging the gap between strategic consulting firms and advertising agencies like no other since 1998. With offices in Boston, Bentonville, San Francisco and Orlando, our employees come from a variety of diverse industries and backgrounds. Our thought leaders have worked with all types of clients across the globe – manufacturers, retailers, educators and innovators as well as professional services firms and those specializing in shopper marketing, healthcare, hospitality and high-tech. From creating actionable marketing to change management and communication programs, we help clients discover all that is possible.