Inward Partners with Blue Calypso


DALLAS, TEXAS – December 20, 2012 – Blue Calypso, Inc. (OTCBB: BCYP), a leader in digital word-of-mouth marketing, announces a new partnership with Inward Strategic Consulting to launch a joint service offering that pairs Blue Calypso’s new EMgage Solution with Inward Consulting’s ChangeFX™, an employee engagement survey tool.  The new employee engagement solution enables and motivates employee groups to promote their company brand to their peers and in turn drive growth in the company’s social referral activity and sales.

“We are excited to be working with the leader in employee engagement consulting to bring strategic solutions that engage employees to the marketplace,” said Bill Ogle, CEO, Blue Calypso. “Our innovative peer-to-peer technology platform will help employees share their excitement for the organization and engage their communities to participate as part of the brand.”

Through the new partnership, the solution will be made available to Inward Consulting’s Fortune 100 clients beginning in 2013.  In addition, Blue Calypso will have access to Inward’s proprietary processes and management to provide support and guidance in serving their client engagement initiatives.

ChangeFX™ -- Inward Strategic Consulting’s proprietary employee engagement survey tool -- is designed to gain benchmark measures of employee brand engagement. Often, the tool reveals great disparities that exist across the management team and employees.  EMgage™ is Blue Calypso’s employee activation solution enabling companies to empower their employees as brand ambassadors, to share the company’s marketing messages across their social networks and measure employees’ social influence in terms of total shares, calls to action taken and social ROI.
“Inward Strategic Consulting helps clients engage their employees in creating a an aligned organization, building programs that support brand behaviors and positive customer experiences for overall company success,” said Allan Steinmetz, CEO Inward Strategic Consulting. “Partnering with Blue Calypso and their patented technology solution allows us to help clients expand employee engagement efforts outside of their organizations and into the social stratosphere to build brand advocacy. Now employees can become social cheerleaders as well as brand ambassadors for their organizations.”

This new service will be available immediately. Steve Mamarchev, Inward’s Vice President of Research and Best Practices, is excited about the new partnership.  “We will be able to reach an even broader array of clients seeking to assess their employee engagement initiatives. With Blue Calypso’s technology platform and Inward’s Best in Practice solutions, we can gauge the effectiveness of clients’ employee engagement endeavors, and help them execute programs that will deliver superlative customer experience.”

About Blue Calypso, Inc.
Blue Calypso is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso’s patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.

About Inward Strategic Consulting
Inward Strategic Consulting is a an employee brand engagement  & communications consulting firm. They pioneered the marketing discipline internal branding.

They help Fortune 500 companies, such as worldwide retailers, financial  service firms, telecommunications companies and high tech companies align the behaviors and attitudes of their employees with their brand promises and values so they provide positive customer experiences. They implement their proprietary processes to develop plans and execute engagement and communications programs to build exceptional internal cultures.  They have offices in Boston, Chicago, Orlando, San Francisco and Bentonville, AR.

Forward Looking Statements
Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission.



Investor Relations:
David Polster - CFO
Blue Calypso, Inc.
Office: 972-695-4776, ext. 528

Media Inquiries:
Liz Cahill
Signal Rock Communications
Office: 323-627-7878