Discover a New Direction for Your Workplace:

Improve Productivity and Drive Growth with Expert Change Management, Communications, Employee Engagement, and Brand Purpose Strategies! Mission/Vision/Values.  Purpose Driven Branding. Internal Learning. Onboarding.  Employee Advocacy and Engagement.  Research and Insights.  Stakeholder Assessment.  Internal Communications. Creative Services.  Digital Design.  Social Media.  Gamification. Recognition and Rewards.  Improving Customer Experiences. External Brand Positioning.  Message Architecture/Laddering.

Enhance Productivity and Drive Growth with Expert Change Management Communications, Employee Engagement, and Brand Purpose Strategies!
Mission/Vision/Values.   Purpose Driven Branding. Internal Learning. Onboarding.  Employee Advocacy and Engagement.  Research and Insights.  Stakeholder Assessment.  Internal Communications. Creative Services.  Digital Design.  Social Media.  Gamification. Recognition and Rewards.  Improving Customer Experiences. External Brand Positioning.  Message Architecture/Laddering.

Inward Strategic Consulting STRATEGIC CONSULTING

Who We Are

We bring Change into focus

Shaping Success with Aligned Cultures and Profitable Employee and Customer Connections

For over a quarter-century, Inward Strategic Consulting has been at the forefront of brand management, internal communications, compelling creative, and change purpose-driven communications.

We achieve positive results by implementing our proprietary processes and methodologies and developing plans and communications programs to build exceptional internal cultures, external marketing, and employee/customer engagement that align seamlessly with their objectives, processes, and resources.

Who We Are We bring Change into focus
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Why Choose Inward

Take the first step towards a brighter future for your business

Proven Methodologies

Your Partner for Growth

Contact us today, and let's embark on a journey to discover your company's purpose, define its culture, and implement innovative strategies to boost brand awareness, unite stakeholders, and foster business growth.
Proven Methodologies

Comprehensive Solutions

Whether you require strategic brand repositioning, corporate value propositions, cultural transformation, internal communications, or brand marketing, our experienced team is ready to guide you towards your business objectives.
Impressive Track Record

Impressive Track Record

Our results speak for themselves. Inward Strategic Consulting has a solid track record of success with both Fortune 500 global enterprises and startups. No matter the scale of your operation, we have the expertise to assist you.
Building Advocates

Building Advocates

We work closely with your employees to transform them into enthusiastic brand advocates. Additionally, we help vendors and distributors gain a deeper understanding of your business, leading to improved loyalty and lifetime value.
Customer-Centric Approach

Customer-Centric Approach

We're dedicated to improving customer experiences, boosting employee engagement, and driving revenue growth. Our ultimate goal is to enhance shareholder value, ensuring your company thrives in the long run.
Proven Methodologies

Proven Methodologies

Our toolbox is filled with proprietary methodologies, including Visioneering, Inward Marketing, Dialogue Marketing, and ChangeFX Qualitative and Quantitative Market Research services. These methods are the building blocks of your success.
Strategic Excellence

Strategic Excellence

We specialize in crafting both internal and external branding strategies, mastering change management, defining brand purpose, enhancing employee engagement, and conducting in-depth market research.
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Our Services

Championing Strategic Success!
We guide clients’ employees, customers, and suppliers in overcoming strategic failures by fostering understanding and embracing change initiatives. We deploy proven methods grounded in business principles and the art of storytelling and technology to illustrate why individuals should embrace change and discover ‘what’s in it for them’.

Internal Brand Communications

Empower Employees: Internal Dialogue Marketing for Brand Advocacy. Our Inward Marketing® process identifies and shares compelling messages.

External Brand Positioning & Communications

External Dialogue Marketing: Unleashing Brand Power through Academic Theory and Creative Excellence; Ensuring Brand Engagement and Success

Team Leadership Alignment

Transformative Visioneering: Uniting Leaders & Stakeholders for a Future of Purpose. Visioneering, our trademark approach, aligns leaders and stakeholders on vision, mission, values, and purpose.

Culture, Purpose Transformation

The Art and Skill of Mastering Culture, Purpose, and Transformation for Success. Cultural transformation and purpose are vital for aligning teams, driving innovation, and fostering resilience.

Market Research and Customer Insights

Researching Success: Unveiling Internal & External Insights for Growth. Employee engagement research and customer insights drive engagement, productivity, and shareholder value by gathering direct feedback.

Message Architecture

Establishing Emotional Connections by Addressing 'What's in it for Me”. Laddering the granular product attribute level and the compelling product benefit level to the overarching corporate value level.

Employee Experience Consultant

At Inward Strategic Consulting, we ensure that employees understand “what’s it for them” and why they should change their attitudes and behaviors. Our experienced employees in the USA work with dedication and commitment. We create a positive environment within organizations so that employees work more productively and with greater enthusiasm

Customer Experience Consultants

At Inward Strategic Consulting(USA) we are dedicated customer experience and brand engagement consultants. We are committed to helping bridge your business by enhancing every touch point of the customer journey in the USA. Our strategic approach ensures that your organization delivers a seamless, personalized, and impactful experience that resonates with your target audience.

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Client Testimonials

We Have Helped Brands You Love

Hear firsthand accounts from our clients who have experienced transformative partnerships

WALMART

I would like to recommend Inward Consulting as a great partner in bringing the My Department Trivia as Training platform to life in Walmart’s US stores. Inward has also played a strategic role in connecting with our associates through the Associate Commitment Work and Walmart’s commitment to fresh produce in our stores. Inward provides a great level of leadership not only in design, creativity, and communication, but also in project management that delivers a quality product on time and on budget. I believe Inward has a great understanding and respect for the Walmart culture and for Walmart’s associates. They believe in our mission, and their commitments to the project are seen in the quality of work that they delivery. In all of my work with Inward, in the rare event I feel like they have let us down or dropped the ball, they are quick to respond, correct, and prevent future challenges. Inward is a progressive company that operates very cohesively from the CEO down to the front-line Project and Account Managers. Their culture is unique, their skill is unique, and their partnership with Walmart in the past has delivered great solutions

Director of Supply Chain Innovation – Walmart

Cummins

Inward helped Cummins create, clarify, and simplify an extremely effective communications program for a business-driven IT transformation initiative – a potentially disruptive process. New tools and techniques had to be explained and understood across the enterprise, including managing the change process inside the IT function and the evolution of our business processes and learning. We knew we needed to take a new approach to facilitating internal communications and managing change. Inward was able to direct and organize a methodical and process-driven way to engage our organization. Their methodology simplified the value proposition, made the message personally relevant, and motivated our employee, organization-wide, to enable and orchestrate change in a clear, concise, and fresh manner. Inward is a creative, responsive, and helpful partner who over-delivers every time.

Director of Supply Chain Innovation – Cummins

Macdonald

The Inward Consulting team is a tremendous partner to McDonald’s Global Internal Communications function. While working together on “World of Good,” an internal global employee engagement tool, they have provided creative solutions and proactive coordination leadership, adding great value to our work. We regularly recommend them to teams inside and outside of our organization. Their high-quality work speaks for itself. However, their dedication and diligence are better understood later in the process- during late-night consultations and weekend revision marathons. They understand what needs to happen to get the work done, and done well.

Director – Global Internal Communications, McDonald’s Corporation

Zurich

I have worked with Inward Strategic Consulting for several years when I was in Global Director of Consumer Insights and Transformation at Zurich Financial Insurance. Allan Steinmetz and his firm of professionals embody the best of internal/external employee brand engagement strategy, change management communications and organizational redesign and implementation. Their processes and methodology for internal branding and dialogue marketing are proven and help create relevant and creative communications that ensure greater buy-in and enterprise adoption.

Global Director of Consumer Insights and Transformation at Zurich Financial Insurance

Inward Strategic Consulting STRATEGIC CONSULTING

Podcasts & Videos

Schedule a free consultation

We’ll go Through your Project Specs With a Fine Tooth Comb, Answer Questions,
and Collect What we Need to Provide an Accurate Estimate.

We’re Here to Help!

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FAQs

Hear firsthand accounts from our clients who have experienced transformative partnerships

Who is Inward Strategic Consulting?
Inward Strategic Consulting is a 26-year-old leading consultancy firm specializing in internal/external communications, branding, change management, team alignment, and market research for businesses.
Who is Allan Steinmetz?
Allan Steinmetz is the CEO and founder of Inward Strategic Consulting, with over 30 years of experience in marketing strategy, branding, and employee engagement, serving clients like Walmart, American Airlines, Aetna, Fidelity, Ford, U.S. Postal Service, and McDonald’s.
What services does Inward Strategic Consulting offer?
We offer services in internal and external communications, change management, employee engagement, branding, team alignment, and market research.
How can Inward help improve employee engagement?
We offer services in internal and external communications, change management, employee engagement, branding, team alignment, and market research.