JP Morgan was challenged with not having a common vision across the entire marketing and communications function in regard to Confidence, Alignment and Execution to achieve their marketing goals and strategy. They needed all marketing professionals worldwide to socialize and embrace this strategy so that it was clarified, understood and internalized personally so that every individual knows what do and how to execute the strategy.

Inward was hired to convene and facilitate their proprietary two-day Visioneering® session in with 90 participants, including live video conference representation from London, Hong Kong and Singapore. Inward facilitated a six-hour session whereby participants addressed core objectives:

• Vision for implementing the strategy
• to execute the strategy and close the gap between the vision and the current reality