McKee Family Bakery

Challenge: McKee Foods is a public company that is managed by the third generation of the family’s founder. It is steeped in a long cultural tradition; however, it also finds itself in a changing employee and customer environment. The senior management team sought to evolve their mission vision values purpose and culture in a fashion that was relevant and futuristic for the next generation employee and management team.

Solution: Inward Strategic Consulting was hired to assist in establishing a shared vision, assess current reality and to help implement a strategic action plan Each member of the senior leadership team participated in an in-depth interview which was followed by an off-site Visioneering® session that resulted in clarity of purpose, culture and areas for improvement. All the work culminated in establishment of new core values that fell into three categories of people, stewardship and a better way was summarized with a purpose statement of “We Bake and the World Smiles”. The logo design was used and implemented in a variety of platforms and media