To orientate “ONBOARD” new employees to understand and embrace the Rockwell Collins culture and vison. To understand their individual role and how what they do every day contributes to Rockwell Collins brand and success. Break the “Engineering” mindset and to appeal to millennials in a fun and engaging fashion.

Created a fun, out of the ordinary gamification platform Introducing Rockwell Onboarder3000 Robots. An interactive robot from the past, present and future. The Onboarder 3000 launched in English, with global versions in German, Spanish, French, Portuguese, and Chinese were launched in the subsequent weeks.

Prior to launch, we developed an internal communications plan to build internal excitement and awareness of this new gamification platform.