Walmart Fresh Produce

Support Walmart’s fresh produce external marketing initiative, ‘Fresh Over,’ and the 100% Fresh Guarantee. Encourage fresh associates to care about the larger marketing and company initiative that Walmart now has fresh and locally grown produce? What role do they and can they play in delivering on that promise? How do we get them to care? 

Activated video and strategically placed, ‘where it matters most’ in-store Associate-facing signage to educate Associates via a “Guaranteed by me.” communication strategy that helps them understand that millions of customers depend on them to keep their produce fresh and safe. Helping fulfill the broader company promise (100% Guarantee) by making the associate the shopper – If you wouldn’t buy it for your family… they won’t either.

Reached Fresh Associates in 4000 stores and eventually rolled out to Japan