Inward Blog
5 Marketing Tips from Dr. Seuss
March 21, 2014
Many lessons can be learned from reading a Dr. Seuss book. As we grow older, his poetic lines can be interpreted differently. The fact that all ages can enjoy his eloquent, wise phrases can be credited to his true understanding of human nature. It is then no surprise that his quotes are applicable to the marketing world, reminding us that being human is the best approach to being successful.
Posted by Allan Steinmetz at 9:00am
INFOGRAPHIC: One Approach to Customer Loyalty
March 13, 2014
One of the biggest challenge for marketers, aside from acquiring new customers, is finding a way to maintain customer loyalty. The more loyal customers your business can maintain, the more likely it is that you will save costs and increase revenue. There are many ways to build a strong base of loyal customers, including improving customer experience, speedy responses to solutions, interactive social media, and more. One quick and easy way to improve customer loyalty is by instating a loyalty program that includes benefits for your customers. This infographic from Ciceron provides important statistics on how beneficial a customer loyalty program can be for your business. Just a quick note, though, that this is not a complete solution to customer loyalty, but just one of many ideas that your business can implement to increase loyalty. Take the time to see if a loyalty program is something that could work for your business!
Posted by Allan Steinmetz at 9:00am
B2C, brand loyalty, Customer Experience, Customer loyalty, Customer Loyalty Program, Infographic, Rewards Program
Employee Loyalty and the Emotional Gap
March 11, 2014
As a leader, it can be difficult to understand what your employees really want from their jobs. Trying to deliver “happiness” is too vague and intangible, especially when each person’s definition of happiness is different. Marketing Metrix published some interesting research on employee satisfaction in the hospitality industry. The results are quite staggering.
Posted by Allan Steinmetz at 9:49am
Brand Ambassadors, Brand Engagement, Customer Experience, Customer Satisfaction, Employe Loyalty, employee engagement, Employee Engagement Research, employee satisfaction, Hospitality Workers
Spring Is (Almost) In The Air!
March 6, 2014
Here in the northeast, it feels as though this winter is never going to end, especially with all of this arctic air. Spring is on everybody’s mind as we count down the days to some warmer weather. As they always say, “March comes in like a lion and out like a lamb.” With the hopes of warm air in the coming weeks of March, it is the perfect time to change up the vibe in the office. Right now, people are hindered by the winter doldrums, early darkness, and stuffy office air. Making some slight changes at the beginning of spring to your office can give your employees new found motivation and energy to power through the work weeks. Here are some easy, simple tips to make your employees feel refreshed and motivated at the office as the seasons change.
Posted by Allan Steinmetz at 9:49am
Understanding the Importance of Social Media for B2B Relationships (Infographic)
March 4, 2014
With the digital era continuing to evolve, many brands are reallocating the money in their marketing budgets to create digital marketing campaigns and maintain social media platforms. It’s often more obvious for B2C marketers, but the question still remains just how big of an impact these platforms can have on your B2B brand’s success. Ambassador created an infographic laying out the raw facts of the business to business interactions that occur over social media, reminding us how important it is for brands to have an online presence.
Posted by Allan Steinmetz at 6:45pm
Branding, business tips, Business to Business, Infographic, SEO, Social Business, Social Media, Social Networking
5 Tips to Keep Customers Coming Back For More
February 27, 2014
Creating a large pool of loyal customers is extremely important to the sustainability of a business. Having loyal customers allows you to up-sell your products at a more successful rate. Great products and excellent customer service are key to creating loyal customers. No matter what industry you are in, issues always arise; it is how you deal with these issues that can really make or break your relationship with your customers. Customers want to find that one brand they can really trust. Once that trust is built, they’ll continue to come back for more! Check out these 5 tips on building customer loyalty for your business:
Posted by Allan Steinmetz at 6:44pm
Brand Engagement, brand loyalty, business tips, Customer Experience, Customer loyalty, customer service, Social Media
How Millennial Are You?
February 25, 2014
As Millennials continue to become a hot topic of discussion, you may ask yourself if you fall into the category of being a Millennial. Pew Research Center created an online survey to help you identify your generation. The 15 part questionnaire prompts questions ranging from how frequently you text to if you have a tattoo or not. Take it here.
Posted by Allan Steinmetz at 6:05pm
change, Generation X, Millennial Research, Millennials, Multigenerational workforce, survey
Infographic: Shocking Employee Engagement Statistics
February 20, 2014
An interesting infographic by Officevibe captures popular misconceptions regarding employee engagement in the workplace. It stresses the importance of having committed employees and the overall impact they have on the success of the company.
Posted by Allan Steinmetz at 5:45pm
Brand Engagement, company culture, employee engagement, employee incentives, employee satisfaction, Infographic, Internal Branding, leadership, Tips
Tips for Boosting Your Brand With Social Media
February 18, 2014
With the number of social media channels growing, it is no wonder why most businesses focus a large amount of energy on marketing through social media. However, simply having a page that posts bland content once in a while won’t cut it. Customers are turning to social media to become engaged and interact with the brands of their choice. There is nothing more disappointing as a customer than to look for your favorite brand’s Facebook or Twitter page, only to find out that one does not even exist! To fully engage and interact with customers, companies need to make sure their social media agendas are planned out properly and are in full swing. Here are some small tips on how your company can improve its social media strategy to engage your customers and boost your brand!
Posted by Alan Steinmetz at 2:53pm
The Power of Reciprocity in Business
February 11, 2014
The power of reciprocation is one of the strongest human elements that affect our behavior. A simple act of aid or generosity goes a long way. Robert Cialdini, Author of Influence: The Psychology of Persuasion, explains that even in circumstances where we are not obligated to give back, we still feel a need to do so, because of the power of reciprocation. This natural tendency that all humans possess can be effectively used to strengthen your internal and external brand.
Posted by Allan Steinmetz at 2:53pm
brand loyalty, Branding, company culture, company values, Customer loyalty, employee engagement, employee incentives, Internal Branding, Office Ideas, organizational management, strategy