Inward Blog

Viewing entries posted in March 2016

Taking The Vote To The Office

The ability to vote is obviously an integral facet of our culture, but technology has allowed voting to occur in many places outside of the traditional ballot box. Marketers have increasingly tapped into their customer’s voice in order to get instant feedback on existing and potential products and services.

Posted by Matt Manning at 11:00am

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Does SoLoMo Help Employee Brand Engagement?

I attended a C-Suite conference last week in Boston. I heard a new term called SoLoMo. So I googled it and learned that it means Social-Local-Mobile.

Posted by Allan Steinmetz at 11:00am

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Call Centers Are Costing Companies Through Lost Sales Leads – Learn Why

Innovations in technology have transformed our lives in countless ways. With the touch of a button, you can order a ride, plan a vacation, or look up information on just about anything. With that being said, why is it still a nightmare when faced with the daunting task of getting on the phone with a corporate customer service center?

Posted by Matt Manning at 11:00am

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10 Things You Can Do To Grow Your Small Business

If you’ve ever run a small or medium-sized business, you know that it’s hard to get new customers and equally hard to keep the ones you have. Competition is fierce! Larger competitors have the resources to out-market and out-sell you, and also have the financial strength to out-bid you. And internet shopping has placed increasing price pressure on retailers who have to pay for brick and mortar and still remain price competitive. So how can you compete in this competitive market and continue to grow your business? The answer lies in building a customer-centric business that consistently exceeds expectations.  And that means investing the time and resources to build a culture in which employees are highly engaged, and are passionate about creating exceptional customer experiences.

Posted by Rick DeMarco at 11:00am

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How Do You Measure The Success Of An Enterprise-Wide Brand Engagement Initiative?

Every time I have a new business presentation or I am presenting at an internal branding/employee engagement conference, I inevitably get asked the same question, “How do you measure the success of an enterprise-wide brand engagement initiative?” I always answer this question the same way but I decided for today to actually write them down.

Posted by Allan Steinmetz at 11:00am

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