Viewing entries posted in April 2016
April 29, 2016
I just returned from an Advanced Learning Institute (ALI) conference in Scottsdale, Arizona, on Strategic Internal Branding. As usual, ALI did an outstanding job of lining up some great speakers and presentations and participants were able to attend four hands-on workshops on the first day. Inward kicked the meeting off with a workshop on implementing an effective internal branding process that drives employee engagement and exceptional performance. So after this two hour presentation, I was able to spend quality time listening to other workshops and presentations and learning from others.
Posted by Rick DeMarco at 8:00am
April 18, 2016
I was walking through the grocery store the other day and when I got to the checkout aisle I looked to my right to browse the candy display. I was pleasantly surprised to see a box of Snickers with their bar packaging changed to reflect the moods of people depicted in their current advertising campaign "You're not you when you're hungry". I instantly took an iPhone photo and decided to do some research and write this blog post.
Posted by Allan Steinmetz at 1:00pm
Should Companies Have A Variety Of Internal Initiative Logo Lockups? Does It Conflict With Brand Standards?
April 14, 2016
I received a call the other day from one of our clients, a corporate director of branding. In this role he is responsible for the corporate brand identity standards for his company in addition to maintaining the company’s external image, tone of voice, advertising, corporate communications, personality marketing, and research. He explained that they are a “branded house” and that they have very strict identity standards and don’t allow deviations in any way shape or form from their standards. No independent logo lockups are allowed. Period.
Posted by Allan Steinmetz at 2:00pm
April 7, 2016
There is never a week that we don’t receive a phone call from a prospective client who says “employee engagement is a high priority but we can’t seem to find the budget to address the issue”. In other calls we hear, “the organization is working in silos and we can’t seem to get everyone on the same page, but nobody seems to be willing to do anything about it, and we don’t have a budget to get it done”. I try to be encouraging but it takes more than that.
Posted by Allan Steinmetz at 11:00am