Viewing entries posted in September 2016
September 14, 2016
The fragmentation of the media landscape has fundamentally changed how consumers interact with content. Gone are the “Mad Men” days where advertising relied on a clever idea, a catchy tagline, and eye-catching visuals. While these are still integral elements of any marketing campaign, an effective content distribution strategy has become just as important, if not more so. Consumers have thousands of content providers to choose from, and just as many ways to access it. On top of this already fragmented media landscape, the proliferation of social media has revolutionized how consumers interact with each other and interact with brands. Companies rely heavily on social media as both a distribution channel and a feedback loop; keeping audiences informed of the offering, while gathering sentiment and fielding requests.
Posted by Matt Manning at 11:00am
September 1, 2016
I was planning to write a blog post this morning on an entirely different topic. I changed my mind when I saw the scene outside my office window. Apparently one of the technicians from a local utility company thought it was okay to grab at catnap in the middle of the day. I immediately thought that the company might have an employee engagement problem if their people feel it’s okay to take a nap in the middle of the day. Now I realize people have good days and bad days. Perhaps he had a late night taking care of the sick child, or maybe he had insomnia couldn’t get a good night sleep. Or maybe he was up partying to the wee hours of the night and woke up with a hangover.
Posted by Allan Steinmetz at 11:00am