Inward Blog
Viewing entries posted in February 2018
MassMutual HAS UPPED THE GAME IN BRAND POSITIONING
February 21, 2018
MassMutual HAS UPPED THE GAME IN BRAND POSITIONING
Posted by Allan Steinmetz at 12:00am
Re-positioning a Brand, MassMutaul 2018 brand campaign, I’ll stand by you, Mass Moves, Strangers rush to help strangers, MassMutual Stand by you, 2018 Mass Mutual Ad campaign
Are we experiencing "DIGITAL ADDICTION" at work
February 7, 2018
This week, I read an article on brandchannel called “Tech Insiders Warn About Cost of Kids’ Digital Addiction”. The piece outlines the complexities associated with the digital age and teen technology consumption. The article cites these statistics; teens use an average of 9 hours of media per day; tweens an average of 6 hours.
Posted by Allan Steinmetz at 12:00am
Digital Addiction, Tech Addiction Impact on work, employee engagement