Inward Blog
Viewing entries posted in July 2023
5 Recommendations to "Stop the Spec Creative Madness"
July 20, 2023
Introduction: In the dynamic world of advertising and marketing, agencies invest substantial time, effort, and financial resources into creating spec creative work. However, when clients fail to recognize its value and hand over ideas to other vendors, it not only leads to disappointment but also places a significant financial burden on the agency. This article explores valuable lessons for agencies and clients to avoid these situations and alleviate the financial strains associated with spec creative.
Posted by Allan Steinmetz at 12:00am
7 Recommendations to Improve Cultural and Purpose Alignment
July 12, 2023
When it comes to the success of a company, corporate culture and purpose play a crucial role. The way employees interact with customers directly correlates with the values and purpose embraced by the entire organization. Creating a culture-driven, high-performing, and engaged company starts with action, internal behavior, accountability, and effective internal communication.
Posted by Allan Steinmetz at 12:00am