Inward Blog

Viewing entries tagged with '#brandvalue'

Long Term Brand Success

 

Every year, companies spend billions on high-profile advertising campaigns and integrated marketing efforts. They allocate exorbitant sums for Super Bowl spots, complex digital websites, trade show vendor space, sales conferences, industry sponsorships, and more, often hiring advertising agencies, event management firms, and public relations agencies in the process.

Posted by Allan Steinmetz at 12:00am

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Are you Experiencing Culture Change

 

The other day, I received a report from Quantum Workplace, stating that 65 percent of employees had perceived a shift in their organization’s culture over the last two years. Considering the pandemic’s impact, this makes sense; however, the number still seems low. With an increase in remote work, restaurant business closure, etc., I would have expected the number to be much higher, around 75 to 85 percent. I anticipated a change in cultural understanding when I wrote a blog post two years ago entitled DISCONNECTEDNESS. APART NOT ALONE.

Posted by Allan Steinmetz at 12:00am

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Are you experiencing bad customer experiences?

 

Is it just me? Or are others experiencing poor customer experiences with their retailers and service providers? I find that many employees at retail and service enterprises are not performing their jobs with the same excitement and enthusiasm that they have had in the past, before the pandemic. I get it. Many employees have been burdened with furloughs, pay cuts, and even loss of jobs. Simultaneously consumers are frustrated at being shut up in their homes without being able to be "free", unable to live their lives the way they would like. I understand and realize there is a shortage of workers, in the United States, and companies are finding it difficult to get people to return to their jobs when they are collecting unemployment benefits.

Posted by Allan Steinmetz at 12:00am

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