Inward Blog

Viewing entries tagged with '#cohortmarketing'

Inter-Generational Branding

 

A client recently hired Inward to explore the contrasts between their aging traditional buyer and their potential to attract new, younger buyers who have different buyer motivations and interests. I immediately thought of the CLASSIC tagline, “Not your father’s Oldsmobile”. How does a company maintain continuity of product and design while appealing to new styles, fashion, and shopper habits?

Posted by Allan Steinmetz at 12:00am

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