Inward Blog

Viewing entries tagged with '#culture'

Inter-Generational Branding

 

A client recently hired Inward to explore the contrasts between their aging traditional buyer and their potential to attract new, younger buyers who have different buyer motivations and interests. I immediately thought of the CLASSIC tagline, “Not your father’s Oldsmobile”. How does a company maintain continuity of product and design while appealing to new styles, fashion, and shopper habits?

Posted by Allan Steinmetz at 12:00am

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Are you Experiencing Culture Change

 

The other day, I received a report from Quantum Workplace, stating that 65 percent of employees had perceived a shift in their organization’s culture over the last two years. Considering the pandemic’s impact, this makes sense; however, the number still seems low. With an increase in remote work, restaurant business closure, etc., I would have expected the number to be much higher, around 75 to 85 percent. I anticipated a change in cultural understanding when I wrote a blog post two years ago entitled DISCONNECTEDNESS. APART NOT ALONE.

Posted by Allan Steinmetz at 12:00am

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Now you have a VISION, MISSION, VALUES, PURPOSE and CULTURE: now what should your company do?

 

 Lately, I have been having some stimulating conversations with CEO’s and CMO’s about Vision/ Mission, Culture and Brand Purpose. They have many questions regarding how often should these ideas be revisited? How should they be cascaded throughout the company and by whom? They wonder whether they should address Vision/ Mission, Culture and Brand Purpose with internal resources, or secure the help of their agencies and consulting firms?

Posted by Allan Steinmetz at 12:00am

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