Inward Blog

Viewing entries tagged with '#p'

Long Term Brand Success

 

Every year, companies spend billions on high-profile advertising campaigns and integrated marketing efforts. They allocate exorbitant sums for Super Bowl spots, complex digital websites, trade show vendor space, sales conferences, industry sponsorships, and more, often hiring advertising agencies, event management firms, and public relations agencies in the process.

Posted by Allan Steinmetz at 12:00am

, , ,

Are you Experiencing Culture Change

 

The other day, I received a report from Quantum Workplace, stating that 65 percent of employees had perceived a shift in their organization’s culture over the last two years. Considering the pandemic’s impact, this makes sense; however, the number still seems low. With an increase in remote work, restaurant business closure, etc., I would have expected the number to be much higher, around 75 to 85 percent. I anticipated a change in cultural understanding when I wrote a blog post two years ago entitled DISCONNECTEDNESS. APART NOT ALONE.

Posted by Allan Steinmetz at 12:00am

, , ,

Are you experiencing bad customer experiences?

 

Is it just me? Or are others experiencing poor customer experiences with their retailers and service providers? I find that many employees at retail and service enterprises are not performing their jobs with the same excitement and enthusiasm that they have had in the past, before the pandemic. I get it. Many employees have been burdened with furloughs, pay cuts, and even loss of jobs. Simultaneously consumers are frustrated at being shut up in their homes without being able to be "free", unable to live their lives the way they would like. I understand and realize there is a shortage of workers, in the United States, and companies are finding it difficult to get people to return to their jobs when they are collecting unemployment benefits.

Posted by Allan Steinmetz at 12:00am

, , , , , , ,

Restoring COMCAST brand confidence

WARNING! Don’t let third-party vendors destroy your brand! READ how Comcast leaped into action after a poor customer experience. Kudos Comcast!

Posted by Allan Steinmetz at 12:00am

, , , , , ,

Gulf States Shipbuilders Consortium

Last week I delivered the keynote address at the annual Gulf States Shipbuilders Consortium conference in Pensacola, Florida. The audience was made up of shipyard owners (both large and small), HR and training professionals, talent recruiting firms and training development professionals. Many manufactured aircraft carriers and cruisers for the Navy. They asked me to address the topic of Employee Engagement and why it was essential within a manufacturing environment. I provided facts and details about why employee engagement is critical, such as improving revenue growth by 147%, that 73% of our US population is NOT ENGAGED and costing as much as $450 billion to our economy. Also, high levels of engagement improve output and productivity and ability to recruit top talent. After providing the factual data, I focused on what shipbuilders and manufacturers specifically need to do to improve employee engagement and to create an engagement culture.

Posted by Allan Steinmetz at 12:00am

, , , ,