Inward Blog
Viewing entries tagged with 'advocacy'
Nurturing Wisdom: Bridging Generational Divides in Marketing Expertise
March 11, 2024
Embracing Timeless Principles in a Changing Marketing Landscape
In the dynamic realm of advertising and marketing, it's easy to get swept up in the whirlwind of evolving tactics and emerging digital technology platforms. Yet, amidst the rapid shifts in technology and consumer behavior, it's crucial to remember the enduring principles that underpin effective marketing strategies.
Posted by Allan Steinmetz at 12:00am
#marketingexperience, #Y&R, #VolvoEVA, #Azure, #Microsoft, #inwardMarketying, #agencies #BrandBuilding, #BrandAdvocacy, #EmployeeEngagment
Two of my favorite current TV ad campaigns
March 21, 2023
Great TV Ad spots - "Scott's "What's the Big Deal" and Subaru's "Dog Tested; Dog Approved."
Posted by Allan Steinmetz at 12:00am
#internal brand advocacy, #Successful post merger integration, # successful business expansion, # brand championship, # internal brand activation
Learn how to instill passion in your employees
March 6, 2023
Why Internal Brand Advocacy is Vital for Successful Post-Merger Integration and Business Expansion"
Posted by Allan Steinmetz at 12:00am
#internal brand advocacy, #Successful post merger integration, # successful business expansion, # brand championship, # internal brand activation
"Ignoring the warning signs: How failing to invest in internal change management communications can harm your business"
February 8, 2023
"Ignoring the warning signs: How failing to invest in internal change management communications can harm your business"
Posted by Allan Steinmetz at 12:00am
#teamalignment, #teamanship, #employee advocacy #Internal branding, #brandpurpose, #warningsigns, #internal change # unlocking productivity
Four stages of creating an effective Brand Ambassador program
January 17, 2018
It has been quite some time since I have addressed the topic of employee advocacy and brand championship. Having a brand ambassador program and promoting brand advocacy within an organization is a marketing imperative and necessity.
Posted by Allan Steinmetz at 1:00am
brand ambassadors, brand champions, branding, advocacy, retail branding, internal buy-in, customer facing marketing
Chick HERE to learn how to build employee brand advocacy through 3 types of recognition and reward
August 23, 2017
Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way
Posted by Allan Steinmetz at 1:00am
Employee Recognition, Brand advocacy, Internal Branding, employee rewards, Brand Ambassadors, Brand Champions THE BEST WAY TO BUILD BRAND ADVOCATES - RECOGNIZE THEM!
Kudos to the Ford Motor Company - Talk about employee brand advocacy
December 8, 2015
A few weeks back, the Ford Motor Company launched an incredible idea that has often been made available in traditional retail but rarely in the automotive field. They announced a friends and neighbors promotional discount that easily lays out a plan to get the friends and neighbors of Ford Motor Company employees to buy a new Ford vehicle. It began on Tuesday November 9th and runs through January 4, offers what the automaker calls "an inside deal, now for everyone." It’s simple it’s engagement and advocacy on steroids. http://ford.to/1NPTeaf
Posted by Allan Steinmetz at 11:00am
Kudos To CITI Bank For Helping Detroit Bring Back Hope And Shine Brighter
September 1, 2015
I lived in Detroit for over 17 years and worked in the automotive advertising industry (1976 – 1993). I started out in Detroit right after graduating with a Master’s of Science in Advertising from the University of Illinois. I was fortunate enough to get a job in the media department at McCann-Erickson working on the Buick and GMC truck account. After seven years with McCann, I was recruited away for a consumer insights/strategy position at Young and Rubicam after they won the Lincoln Mercury account. After that, Lee Iacocca fired Y&R and assigned the Chrysler account to Kenyon & Eckhardt. It was like a game of musical chairs.
Posted by Allan Steinmetz at 11:00am
Are your employees effective brand ambassadors?
April 14, 2015
I am often asked at speaking engagements, conferences and workshops about brand ambassadors. Sometimes brand ambassadors are also called “brand champions” or ”brand evangelists”. What are they? How do you create brand ambassador programs? Are brand ambassadors internal employees or external customers? Does it happen naturally or is it managed and staged? I thought I’d take the time in this blog post to reflect and give you my definition of brand ambassadors.
Posted by Allan Steinmetz at 3:00am
Brand Ambassadors, Brand Advocacy, Employee Engagement, Advocacy Programs