Inward Blog

Viewing entries tagged with 'advocacy programs'

Are your employees effective brand ambassadors?

I am often asked at speaking engagements, conferences and workshops about brand ambassadors. Sometimes brand ambassadors are also called “brand champions” or ”brand evangelists”. What are they? How do you create brand ambassador programs? Are brand ambassadors internal employees or external customers? Does it happen naturally or is it managed and staged? I thought I’d take the time in this blog post to reflect and give you my definition of brand ambassadors.

Posted by Allan Steinmetz at 3:00am

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