Inward Blog
Viewing entries tagged with 'alignment'
7 Recommendations to Improve Cultural and Purpose Alignment
July 12, 2023
When it comes to the success of a company, corporate culture and purpose play a crucial role. The way employees interact with customers directly correlates with the values and purpose embraced by the entire organization. Creating a culture-driven, high-performing, and engaged company starts with action, internal behavior, accountability, and effective internal communication.
Posted by Allan Steinmetz at 12:00am
"Ignoring the warning signs: How failing to invest in internal change management communications can harm your business"
February 8, 2023
"Ignoring the warning signs: How failing to invest in internal change management communications can harm your business"
Posted by Allan Steinmetz at 12:00am
#teamalignment, #teamanship, #employee advocacy #Internal branding, #brandpurpose, #warningsigns, #internal change # unlocking productivity
Read the full post CLICK HERE
February 5, 2020
Wells Fargo - Disrupt the bank and restore internal and external brand confidence and achieve Brand Resilience
Posted by Allan Steinmetz at 12:00am
#Disruption #Innovation #brandresiliance, #brandconfidence, #WellsFargo, #changemanagement #brandpurpose # Leadershipalignment #internalbranding #external branding #inwardconsulting
Read the full post CLICK HERE
January 30, 2020
Often, when I am asked the question of why our firm, Inward Strategic Consulting got into this business I usually provide an explanation that falls into five different categories. 1) Change is hard to embrace, 2) brand purpose and value are unifying, 3) Employee advocacy is paramount, 4) Sales channel understanding is a necessity, and 5) Internal/External brand alignment is critical.
Posted by Allan Steinmetz at 12:00am
INTERNAL/EXTERNAL BRAND PERCEPTION
April 4, 2018
Is your brand image aligned with your employee’s perception of the company?
Posted by Allan Steinmetz at 12:00am
Internal branding, external branding, employee brand engagement, brand alignment, employee engagement, employee perceptions, workforce productivity, 10 easy things companies can do to improve internal/external brand perceptions, employee experiences ranked poorly in comparison to brand perceptions
Chick HERE to Learn what they recommend
October 16, 2017
Last week I read a very interesting article in the Wall Street Journal. They previewed a National Association of Corporate Directors blue ribbon commission report proclaiming that corporate cultures matter in business. WHAT? You would think that was obvious. So why has it taken so long for corporate boards to notice? Having a high-performance culture isn’t new! Maybe boards of directors just don’t understand what culture means. Culture is a set of shared assumptions about how to think, feel and act. Culture is the way work gets done. Culture is the sum total of behaviors, beliefs and decisions that leadership exhibits to create a positive and conducive business environment that allows positive implementation of the company strategy.
Posted by Allan Steinmetz at 1:00am
Healthy Culture, Cultural Alignment, Employee Engagement, engagement budgeting, internal brand budget
Chick HERE to CREATE A HEALTHY CULTURE OF DEBATE
September 26, 2017
This past week there has been a firestorm of controversy in regard to President Trump’s lashing out at NFL players who kneel in protest during the national anthem. The reaction is playing out on TV network broadcasts, social media, including Twitter. It is reported that there were as many as 3.8 million tweets on Sunday alone on this topic. It seems we cannot have a civil conversation with friends or colleagues without some debate of who was right, who was wrong, what is the real focus of the protests and the racial divisiveness it has created.
Posted by Allan Steinmetz at 1:00am
Healthy Culture, Cultural Alignment, Employee Engagement, engagement budgeting, internal brand budget
Click here for full article: Engagement is Driven by Feelings of Support and Belief in Future Succe
May 25, 2017
I read and review many reports on internal branding, and employee engagement to stay abreast of the latest trends and direction in branding, marketing, HR and organizational transformation. This week I came across an interesting study that was recently completed by Quantum Workplace, that raised some interesting issues regarding the value of “feelings” of your employees and the impact that “feelings” have on employee engagement and future success.
Posted by Allan Steinmetz at 1:00am
Culture, workplace, Internal message alignment, communications, drivers of employee engagement
Internal Communication and message alignment
May 18, 2017
In nearly every client interaction, the topic of competing messages and alignment occurs. What communication message takes precedence? How does a company communicate to its employees without creating confusion? How does a company communicate with one voice, tone and manner with a personality that is consistent across the organization?
Posted by Allan Steinmetz at 1:00am
Who Controls Employee Engagement And Why Doesn't It Get Funded? It Needs A Seat At The Table
April 7, 2016
There is never a week that we don’t receive a phone call from a prospective client who says “employee engagement is a high priority but we can’t seem to find the budget to address the issue”. In other calls we hear, “the organization is working in silos and we can’t seem to get everyone on the same page, but nobody seems to be willing to do anything about it, and we don’t have a budget to get it done”. I try to be encouraging but it takes more than that.
Posted by Allan Steinmetz at 11:00am