Viewing entries tagged with 'baby boomers'
January 30, 2018
The other day, I had a fascinating conversation with a client regarding the contrast and differences in attitudes and behavior in marketing/branding between the millennial workforce and generation X/baby boomer workforce. We both agreed that there are significant differences that run the risk of diminishing employee brand engagement among both populations. We felt that the differences between the groups could have dire consequences on the company’s purpose, morale, culture and brand reputation and that would ultimately have an impact on performance and productivity.
Posted by Allan Steinmetz at 1:00am