Viewing entries tagged with 'brand advocacy'
August 23, 2017
Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way
Posted by Allan Steinmetz at 1:00am
April 14, 2015
I am often asked at speaking engagements, conferences and workshops about brand ambassadors. Sometimes brand ambassadors are also called “brand champions” or ”brand evangelists”. What are they? How do you create brand ambassador programs? Are brand ambassadors internal employees or external customers? Does it happen naturally or is it managed and staged? I thought I’d take the time in this blog post to reflect and give you my definition of brand ambassadors.
Posted by Allan Steinmetz at 3:00am