Inward Blog

Viewing entries tagged with 'brand ambassadors'

Four stages of creating an effective Brand Ambassador program

It has been quite some time since I have addressed the topic of employee advocacy and brand championship. Having a brand ambassador program and promoting brand advocacy within an organization is a marketing imperative and necessity.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to learn how to build employee brand advocacy through 3 types of recognition and reward

Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way

Posted by Allan Steinmetz at 1:00am

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70% Of The US Workforce Is Not Actively Engaged

Businesses are getting smarter every day. Big data and predictive analytics have allowed companies to operate more efficiently and effectively. Globalization has forced collaboration in real time from all ends of the Earth; fostering innovation as the array of knowledge inputs expands exponentially.

Posted by Matt Manning at 11:00am

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Are your employees effective brand ambassadors?

I am often asked at speaking engagements, conferences and workshops about brand ambassadors. Sometimes brand ambassadors are also called “brand champions” or ”brand evangelists”. What are they? How do you create brand ambassador programs? Are brand ambassadors internal employees or external customers? Does it happen naturally or is it managed and staged? I thought I’d take the time in this blog post to reflect and give you my definition of brand ambassadors.

Posted by Allan Steinmetz at 3:00am

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Employee Loyalty and the Emotional Gap

As a leader, it can be difficult to understand what your employees really want from their jobs. Trying to deliver “happiness” is too vague and intangible, especially when each person’s definition of happiness is different. Marketing Metrix published some interesting research on employee satisfaction in the hospitality industry. The results are quite staggering.

Posted by Allan Steinmetz at 9:49am

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