Inward Blog
Viewing entries tagged with 'brand engagement'
Employee Engagement IS Important, Yet it is still a low management priority - Why?
July 25, 2018
As most of my readers and followers know, Inward and I have been huge supporters of employee engagement for over 20 years. One piece of research after another supports the proposition that employee engagement is a decisive factor in company success. Research from EEA (Enterprise Engagement Association) has data that says companies with high levels of employee engagement have higher shareholder value and revenue. Gallup research indicates that high employee engagement contributes to higher productivity and revenue growth. I just saw some recent study that suggests that less than 50% of the employees understand the brand idea and even fewer understand what they're supposed to do to support the brand value proposition. So, it comes as no surprise what the Temkin Group has just released regarding their “Employee Engagement Competency & Maturity, 2018”.
Posted by Allan Steinmetz at 12:00am
Temkin Employee Engagement Study, 5 Things to do for employee engagement, Brand Engagement, HR Trends, Corporate Culture, Purpose/Values
employee engagement contribute culture
June 19, 2018
For those of you who are regular readers of our blogs, you know that we generally don’t cut and paste articles or press releases from other sources. However, today I came across an interesting piece from Paychex that ran on PRNewswire that is worthy of attention. Instead of paraphrasing it, I thought I’d just run it in its entirety with a link to the actual source of the report. The announcement is about a recently released Paychex Pulse HR survey that was recently conducted among HR professionals at one of their annual conferences. In a nutshell, they say that there is a strong commitment to talent management, as 85% of respondents said they're focusing on company culture to drive results.
Posted by Allan Steinmetz at 12:00am
Paychex HR Study, Brand Engagement, brand loyalty, HR Trends, Multi-generational Workforce, Societal Shifts, Corporate Culture, Purpose/Values
Proper alignment of employee and customer enagagement contribute to a brand culture
June 6, 2018
Creating a large pool of loyal customers is extremely important to the sustainability of a business, but it is the employees that are the enabler of the products and innovations. Having loyal employees and loyal customers allow companies to sell products more successfully than average. Great products and excellent employee service are crucial to creating loyal customers and growing a business.
Posted by Allan Steinmetz at 12:00am
Brand Engagement, brand loyalty, business tips, Customer Experience, Customer loyalty, customer service, Social Media, Corporate Culture, Purpose/Values
INTERNAL/EXTERNAL BRAND PERCEPTION
April 4, 2018
Is your brand image aligned with your employee’s perception of the company?
Posted by Allan Steinmetz at 12:00am
Internal branding, external branding, employee brand engagement, brand alignment, employee engagement, employee perceptions, workforce productivity, 10 easy things companies can do to improve internal/external brand perceptions, employee experiences ranked poorly in comparison to brand perceptions
Enterprise Engagement Alliance and Engagement Strategies Media Honors Inward With 'First' Award
May 4, 2016
We are humbled and proud to announce that the Enterprise Engagement Alliance has bestowed the 'First' award to Inward Strategic Consulting as one of three top Solution Provider honorees last week at their EEA expo and Gala dinner in Orlando. The 'First' Award winners were selected by EEA Engagement Strategies Media (ESM) editorial contributors based on their actual first-hand knowledge of these companies, confirming without question that each of the honorees was indeed a pioneer at seeking to profit from the concept of linking engagement across the entire organization in a strategic way to achieve key goals.
Posted by Allan Steinmetz at 11:00am
My Ten Key Takeaways from the ALI Conference on Brand Engagement
April 29, 2016
I just returned from an Advanced Learning Institute (ALI) conference in Scottsdale, Arizona, on Strategic Internal Branding. As usual, ALI did an outstanding job of lining up some great speakers and presentations and participants were able to attend four hands-on workshops on the first day. Inward kicked the meeting off with a workshop on implementing an effective internal branding process that drives employee engagement and exceptional performance. So after this two hour presentation, I was able to spend quality time listening to other workshops and presentations and learning from others.
Posted by Rick DeMarco at 8:00am
Is culture really important?
May 7, 2015
Every organization has a culture, whether it’s clearly articulated or not. So what exactly is “culture”? Merriam Webster simply defines it as a “way of thinking, behaving, or working that exists in a place or organization.” Defining the culture always comes down to articulating the values and beliefs of the leadership. For example, if family values are a core belief of leadership, the culture will be one that supports a strong work/life balance focus. Or if innovation is important to the leadership, the culture will be one of continuous improvement and leadership in the market. Apple is an obvious example of an innovation culture. So if vision represents what an organization is trying to achieve, culture defines how people are going to behave and what values they are going to embrace while they strive to achieve that vision.
Posted by Rick DeMarco at 11:00am
Company Culture, Mission, Vision & Values, Employee Engagement, Brand Engagement, Leadership
Put A Face on Your Customer Experience Programs to Avoid Failure
May 5, 2015
It is both logical and common knowledge that there is a direct correlation between high customer experiences with high levels of employee customer experiences. When aligned properly, it provides incremental revenue and customer satisfaction. There have been numerous studies cited by the NRF and Gallup, which substantiates this finding. Yet, all too often I see external customer experience programs falter and fail. They start out with a lot of enthusiasm and support and after about six months, new initiatives and priorities come into play and the customer experience program wanes while the focus shifts somewhere else. Ultimately management loses interest or doesn’t see the benefit/value. The programs get canceled and get the bad rap of being ineffective. I often hear clients say, “we’ve tried that before and it failed.”
Posted by Allan Steinmetz at 11:00am
Customer Experience, Employee Engagement, Brand Engagement, Leadership
Employee Loyalty and the Emotional Gap
March 11, 2014
As a leader, it can be difficult to understand what your employees really want from their jobs. Trying to deliver “happiness” is too vague and intangible, especially when each person’s definition of happiness is different. Marketing Metrix published some interesting research on employee satisfaction in the hospitality industry. The results are quite staggering.
Posted by Allan Steinmetz at 9:49am
Brand Ambassadors, Brand Engagement, Customer Experience, Customer Satisfaction, Employe Loyalty, employee engagement, Employee Engagement Research, employee satisfaction, Hospitality Workers
5 Tips to Keep Customers Coming Back For More
February 27, 2014
Creating a large pool of loyal customers is extremely important to the sustainability of a business. Having loyal customers allows you to up-sell your products at a more successful rate. Great products and excellent customer service are key to creating loyal customers. No matter what industry you are in, issues always arise; it is how you deal with these issues that can really make or break your relationship with your customers. Customers want to find that one brand they can really trust. Once that trust is built, they’ll continue to come back for more! Check out these 5 tips on building customer loyalty for your business:
Posted by Allan Steinmetz at 6:44pm
Brand Engagement, brand loyalty, business tips, Customer Experience, Customer loyalty, customer service, Social Media