Inward Blog

Viewing entries tagged with 'brand loyalty'

employee engagement contribute culture

 

For those of you who are regular readers of our blogs, you know that we generally don’t cut and paste articles or press releases from other sources. However, today I came across an interesting piece from Paychex that ran on PRNewswire that is worthy of attention. Instead of paraphrasing it, I thought I’d just run it in its entirety with a link to the actual source of the report. The announcement is about a recently released Paychex Pulse HR survey that was recently conducted among HR professionals at one of their annual conferences. In a nutshell, they say that there is a strong commitment to talent management, as 85% of respondents said they're focusing on company culture to drive results.

Posted by Allan Steinmetz at 12:00am

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Proper alignment of employee and customer enagagement contribute to a brand culture

 

Creating a large pool of loyal customers is extremely important to the sustainability of a business, but it is the employees that are the enabler of the products and innovations.  Having loyal employees and loyal customers allow companies to sell products more successfully than average. Great products and excellent employee service are crucial to creating loyal customers and growing a business.

Posted by Allan Steinmetz at 12:00am

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INFOGRAPHIC: One Approach to Customer Loyalty

One of the biggest challenge for marketers, aside from acquiring new customers, is finding a way to maintain customer loyalty.  The more loyal customers your business can maintain, the more likely it is that you will save costs and increase revenue.  There are many ways to build a strong base of loyal customers, including improving customer experience, speedy responses to solutions, interactive social media, and more.  One quick and easy way to improve customer loyalty is by instating a loyalty program that includes benefits for your customers.  This infographic from Ciceron provides important statistics on how beneficial a customer loyalty program can be for your business.  Just a quick note, though, that this is not a complete solution to customer loyalty, but just one of many ideas that your business can implement to increase loyalty.  Take the time to see if a loyalty program is something that could work for your business!

Posted by Allan Steinmetz at 9:00am

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5 Tips to Keep Customers Coming Back For More

Creating a large pool of loyal customers is extremely important to the sustainability of a business. Having loyal customers allows you to up-sell your products at a more successful rate. Great products and excellent customer service are key to creating loyal customers. No matter what industry you are in, issues always arise; it is how you deal with these issues that can really make or break your relationship with your customers. Customers want to find that one brand they can really trust. Once that trust is built, they’ll continue to come back for more! Check out these 5 tips on building customer loyalty for your business:

Posted by Allan Steinmetz at 6:44pm

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The Power of Reciprocity in Business

The power of reciprocation is one of the strongest human elements that affect our behavior. A simple act of aid or generosity goes a long way. Robert Cialdini, Author of Influence: The Psychology of Persuasion, explains that even in circumstances where we are not obligated to give back, we still feel a need to do so, because of the power of reciprocation. This natural tendency that all humans possess can be effectively used to strengthen your internal and external brand.

Posted by Allan Steinmetz at 2:53pm

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Employee Engagement: Increasing Organizational Success One Company at a Time

According to a recent extensive study conducted by Harvard Business Review (HBR), employee engagement is becoming a top priority for senior executives making 2014 the year for employees. Gathering data from companies all over the world, HBR has discovered that around 71% of people believe that employee engagement is a critical component to having a successful organization.  As a result, top executives across the globe are pumping the breaks to reevaluate the way they do business.  Rather than focusing all of their attention on incremental revenue, smart companies are turning to their employees for innovative growth. 

Posted by Allan Steinmetz at 4:53am

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Understanding the Technique Behind Successful Brands

When prompted, we can all provide a list of brands we love, or hate. As we progress throughout our day as consumers, we make choices that signal preference for one brand over another. Some of our choices are purely transactional; others however, are the result of specific brand preferences cultivated over time. David Brier shared an infographic in a recent Fast Company blog post that explains why we love some brands, and hate others. Take a look at the image above. 

Posted by Allan Steinmetz at 1:53am

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Five Brands with the Best Employee Engagement

This past year we were impressed with several brands that demonstrated how employee engagement can successfully be integrated with a brand's image. These brands have truly committed to employee satisfaction, and it can be seen on the face of every worker. These companies understand the power of alignment between the brand and employee, and creatively brought their brand values to employees by embedding it into their everyday lives at the office. These five brands show that they don’t just talk the talk, they walk the walk.

Posted by Allan Steinmetz at 9:00am

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