Inward Blog

Viewing entries tagged with 'change'

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Often, when I am asked the question of why our firm, Inward Strategic Consulting got into this business I usually provide an explanation that falls into five different categories. 1) Change is hard to embrace, 2) brand purpose and value are unifying, 3) Employee advocacy is paramount, 4) Sales channel understanding is a necessity, and 5) Internal/External brand alignment is critical.

Posted by Allan Steinmetz at 12:00am

Chick HERE to see what we have learned over 19 years

 

It was 19 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?

Posted by Allan Steinmetz at 1:00am

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Click Here To Learn about accepting and embracing change internally

Do you want to improve internal buy-in for major change initiatives? Start socializing your ideas internally.

Posted by Allan Steinmetz at 1:00am

Click Here To Learn How to go from Corporate Value Statements to Employee Action/ Behavior

What are companies doing to convert core values into tangible behaviors? - Talk is not enough.

Posted by Allan Steinmetz at 1:00am

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Managing Change Through Strategic Internal Communications

In today’s constantly changing global environment, companies that anticipate these shifts have a distinct advantage over competitors. For instance, dietary preferences have shifted away from processed fast foods towards organic and locally sourced options. Big box retailers have seen their shoppers migrate to the Internet, and have had to adjust their inventory model, online/social presence, and delivery systems. Additionally, companies in almost every industry are experiencing mergers and acquisitions to gain competitive advantages of size and scope within their fields. In order to prepare employees for this constant change, companies must rely on strategic internal communications to establish clarity, alignment, and engagement. A recent post on CEB Global, entitled “Why Internal Communicators Should Prioritize Change Communication” discusses this idea. https://www.cebglobal.com/blogs/why-internal-communicators-should-prioritize-change-communication/

Posted by Matt Manning at 11:00am

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“The Times They Are A Changing”, Especially In Internal Communications

I recently had the opportunity to attend a very informative event held by the Boston chapter of the International Association of Business Communicators. It was a panel discussion called “Internal Communications In Times of Change”, where HR, marketing, and communications professionals from a variety of industries came together to discuss trends in internal corporate communications and participate in an open Q+A session.

Posted by Matt Manning at 9:00am

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Change For The Sake Of Change Is Not The Best Strategy

Whenever a new executive comes into an organization, the natural inclination is to change strategies, brand positioning, or just executional direction. Often this change is made without regard to the level of engagement around the current efforts, or the momentum that may exist in the organization. Now don’t get me wrong! The power to change is the power to grow. John F. Kennedy once said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.” But change for change’s sake can be more damaging to your efforts towards creating an engaged and inspired workforce than no change at all. Some leaders change things they shouldn’t change and don’t change those they should. John Luke Jr., Chairman and CEO of global packaging giant, MeadWestvaco, said 'Change simply for the sake of change is an abdication of leadership'.

Posted by Rick DeMarco at 11:00am

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How Well Do You REALLY Know Yourself? Effective Leaders Need To Be Authentic!

In order to inspire and engage others, leaders need to know and understand the people they manage.  But there is an important dimension to effective leadership that is often neglected because of the fast pace and constant demands that we face.  And that is to take the time to really know yourself.  That means fully understanding why you see the world the way you do, knowing your values and your non-negotiables, understanding your vision, goals, and objectives, and knowing your strengths and weaknesses.  Let’s look at each of these more closely.

Posted by Rick DeMarco at 11:00am

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Do you want to improve internal buy-in for major change initiatives? Start socializing your ideas internally.

I often get asked the question, "What is the biggest obstacle for gaining acceptance for internal change?” The answer is simple. Socialize your ideas and let your colleagues contribute to the outcome.

Posted by Allan Steinmetz at 11:00am

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