Inward Blog
Viewing entries tagged with 'communication'
Now you have a VISION, MISSION, VALUES, PURPOSE and CULTURE: now what should your company do?
February 4, 2019
Lately, I have been having some stimulating conversations with CEO’s and CMO’s about Vision/ Mission, Culture and Brand Purpose. They have many questions regarding how often should these ideas be revisited? How should they be cascaded throughout the company and by whom? They wonder whether they should address Vision/ Mission, Culture and Brand Purpose with internal resources, or secure the help of their agencies and consulting firms?
Posted by Allan Steinmetz at 12:00am
#Clientquestions, #internalcommunications, #VMVPC, #Inwardconsulting, #BrandCulture, #Vision, #mission, #Purpose, #values, #culture
Purpose Driven Brands
January 7, 2019
Does your brand have a purpose?
Posted by Allan Steinmetz at 12:00am
#Clientquestions, #internalcommunications, #VMVPC, #Inwardconsulting, #BrandCulture, #Vision, #mission, #Purpose, #values, #culture
Chick HERE to see what we have learned over 19 years
October 30, 2017
It was 19 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?
Posted by Allan Steinmetz at 1:00am
change management, internal communications, social media, Millennial's, transformation, organization
Click here for full article: Engagement is Driven by Feelings of Support and Belief in Future Succe
May 25, 2017
I read and review many reports on internal branding, and employee engagement to stay abreast of the latest trends and direction in branding, marketing, HR and organizational transformation. This week I came across an interesting study that was recently completed by Quantum Workplace, that raised some interesting issues regarding the value of “feelings” of your employees and the impact that “feelings” have on employee engagement and future success.
Posted by Allan Steinmetz at 1:00am
Culture, workplace, Internal message alignment, communications, drivers of employee engagement
Internal Communication and message alignment
May 18, 2017
In nearly every client interaction, the topic of competing messages and alignment occurs. What communication message takes precedence? How does a company communicate to its employees without creating confusion? How does a company communicate with one voice, tone and manner with a personality that is consistent across the organization?
Posted by Allan Steinmetz at 1:00am
United Airlines is reaching out to the public after their public relations mess
May 3, 2017
Admission of guilt – Promises to change - Last week United Continental’s CEO, Oscar Munoz sent out an apology letter to all frequent flyer customers and placed a full-page ad in major newspapers including the Wall Street Journal. This came after two tumultuous weeks of public embarrassments, passenger settlements and internal reflection. I can only imagine what it was like working at United Continental last week. Finger-pointing, chaos, urgency, blame, anger and depression.
Posted by Allan Steinmetz at 1:00am
Crises Communications, Employee Communications, PR Nightmare, Internal employee Communications
The Friendly Skies of United Are Not So Friendly Anymore
April 13, 2017
This week, United Continental Airlines forcibly ejected a paid and seated passenger, Dr. Dao, after he refused to be voluntarily bumped off the flight. He was leaving Chicago on United Continental express flight 3411 to Louisville Kentucky. During the scuffle, his mouth was bloodied and he was dragged down the aisles and pulled off the plane, while other passengers were astounded and shocked by the treatment. Video was captured during this traumatic event and shown on all the evening news broadcasts, sparking outrage on social media. Articles were written in all major newspapers including the Wall Street Journal, which wrote an editorial against this incident. Additional ridicule and criticism occurred after it was made known that Mr. Munoz, United Continental’s CEO wrote to employees seemingly defending his employees’ actions over Dr. Dao and other passengers on the flight. On Monday, he said he “regretted the need to re-accommodate him and the other passengers.” And later in an email to employees, he struck a more defensive tone, stating that “while I deeply regret the situation arose, I also emphatically stand behind all of you.” Only after additional criticism and rebuke by the press and in social media, did he change his views and release a statement that said, “I share all those sentiments and one above all express my deepest the apologies for what happened.”
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Internal Communications, Crisis Management
Managing Change Through Strategic Internal Communications
November 15, 2016
In today’s constantly changing global environment, companies that anticipate these shifts have a distinct advantage over competitors. For instance, dietary preferences have shifted away from processed fast foods towards organic and locally sourced options. Big box retailers have seen their shoppers migrate to the Internet, and have had to adjust their inventory model, online/social presence, and delivery systems. Additionally, companies in almost every industry are experiencing mergers and acquisitions to gain competitive advantages of size and scope within their fields. In order to prepare employees for this constant change, companies must rely on strategic internal communications to establish clarity, alignment, and engagement. A recent post on CEB Global, entitled “Why Internal Communicators Should Prioritize Change Communication” discusses this idea. https://www.cebglobal.com/blogs/why-internal-communicators-should-prioritize-change-communication/
Posted by Matt Manning at 11:00am
Change Management, Mergers, Acquisitions, Internal Communications
Inward’s 18th Anniversary – 10 Commandments of Internal Branding, Culture, and Employee Engagement
October 25, 2016
It was 18 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Internal Branding, Culture, Communications
“The Times They Are A Changing”, Especially In Internal Communications
June 7, 2016
I recently had the opportunity to attend a very informative event held by the Boston chapter of the International Association of Business Communicators. It was a panel discussion called “Internal Communications In Times of Change”, where HR, marketing, and communications professionals from a variety of industries came together to discuss trends in internal corporate communications and participate in an open Q+A session.
Posted by Matt Manning at 9:00am
Internal Communications, Change Management, Enterprise Social Networks