Inward Blog
Viewing entries tagged with 'engage'

What do Apple, Subaru, and Dove Soap have in Common? The HUMAN EXPERIENCE
June 21, 2023
Introduction: In today's competitive business landscape, brands are realizing that the key to success lies not only in their products or services but also in the way they engage their employees, partners, and customers. Amplifying the brand experience means actively involving these stakeholders in a way that enhances and strengthens how the brand is perceived by others. By fostering a sense of connection, collaboration, and shared commitment, organizations can create a powerful and impactful brand experience that drives customer satisfaction, loyalty, and overall business success.
Posted by Allan Steinmetz at 12:00am

The Balancing Act Between Employee Experience & Employee Engagement - 10 things to know!
June 5, 2023
The Balancing Act Between Employee Experience & Employee Engagement. They are not the same thing!
Posted by Allan Steinmetz at 12:00am

The coming year has a lot in store for change and disruption! CLICK HERE
January 3, 2020
Five marketing & brand predictions FOR 2020
Posted by Allan Steinmetz at 12:00am
#2020marketing predictions, #2020brandpredictions, #headmounteddisplays, #employeeengagement, #brandpurpose, #Employeeperformance, #INTERNALBRANDING, #EXTERNALBRANDING, #Inwardconsulting
Customer Experience & Employee Engagement - Aligning and Merging Functions
June 17, 2019
What do you think?
Posted by Allan Steinmetz at 12:00am
#customerexperience, #INTERNALBRANDING, #EXTERNALBRANDING, #Inwardconsulting, #employeeengagement

INTERNAL/EXTERNAL BRAND ALIGNMENT - WHAT YOU NEED TO KNOW
May 1, 2019
Employee and Customer ENGAGEMENT
Posted by Allan Steinmetz at 12:00am
#INTERNALBRANDING, #EXTERNALBRANDING, #Inwardconsulting, #employeeengagement, #purpose
Gulf States Shipbuilders Consortium
April 18, 2019
Last week I delivered the keynote address at the annual Gulf States Shipbuilders Consortium conference in Pensacola, Florida. The audience was made up of shipyard owners (both large and small), HR and training professionals, talent recruiting firms and training development professionals. Many manufactured aircraft carriers and cruisers for the Navy. They asked me to address the topic of Employee Engagement and why it was essential within a manufacturing environment. I provided facts and details about why employee engagement is critical, such as improving revenue growth by 147%, that 73% of our US population is NOT ENGAGED and costing as much as $450 billion to our economy. Also, high levels of engagement improve output and productivity and ability to recruit top talent. After providing the factual data, I focused on what shipbuilders and manufacturers specifically need to do to improve employee engagement and to create an engagement culture.
Posted by Allan Steinmetz at 12:00am
#Inwardconsulting, #GSSC, #Engagement, #Recognition, #purpose
Drucker Insititute, WSJ, 2018 250 Management Rankings , measures corporate effectiveness, : custo
December 18, 2018
Recently, the Wall Street Journal released its top 250 management rankings. The Management Top 250 ranking, developed by the Drucker Institute, measures corporate effectiveness by examining performance in five areas: customer satisfaction, employee engagement and development, innovation, social responsibility, and financial strength. The ranking is based on an analysis of 37 data inputs provided by 15 third-party sources.
Posted by Allan Steinmetz at 12:00am
Employee Engagement, WSJ - Top 250 Productivity Rankings, Drucker Institute, Inward's four ways for raising Employee Engagement
Sears, Retailing History, Retail, Brands that no longer exist, Walgreen Boots, Target, Khols, Amazon
October 12, 2018
It was only a matter of time. Well, today it happened. Yesterday, I opened my morning Wall Street Journal and saw the headline, “Sears prepares to file for Chapter 11” with the sub-headline reading “storied retailer hires M-III Partners to help on bankruptcy action; a debt deadline looms.” Today, I read a follow-up stories saying that their creditors were not going to arrange financing for restructuring which ensures foreclosure. How sad, yet necessary. We all anticipated the demise of Sears.
Posted by Allan Steinmetz at 12:00am
Employee Engagement, Sears, Retailing History, Retail, Brands that no longer exist, Walgreen Boots, Target, Khols, Amazon
Employee Engagement IS Important, Yet it is still a low management priority - Why?
July 25, 2018
As most of my readers and followers know, Inward and I have been huge supporters of employee engagement for over 20 years. One piece of research after another supports the proposition that employee engagement is a decisive factor in company success. Research from EEA (Enterprise Engagement Association) has data that says companies with high levels of employee engagement have higher shareholder value and revenue. Gallup research indicates that high employee engagement contributes to higher productivity and revenue growth. I just saw some recent study that suggests that less than 50% of the employees understand the brand idea and even fewer understand what they're supposed to do to support the brand value proposition. So, it comes as no surprise what the Temkin Group has just released regarding their “Employee Engagement Competency & Maturity, 2018”.
Posted by Allan Steinmetz at 12:00am
Temkin Employee Engagement Study, 5 Things to do for employee engagement, Brand Engagement, HR Trends, Corporate Culture, Purpose/Values
Employee Engagement, Core Dimensions of Performance
July 25, 2018
I have always been a big fan of Peter Drucker, with his writings, theories and principles. For those of you who are unfamiliar with this management sage, he authored over 39 management books and was on the speed dial of many leading CEOs around the globe. According to Wikipedia, Drucker taught that management is "a liberal art," and he infused his management advice with interdisciplinary lessons from history, sociology, psychology, philosophy, culture and religion.
Posted by Allan Steinmetz at 12:00am
Employee Engagement, five key dimensions of CORPORATE PERFORMANCE, Customer Satisfaction, Employee Engagement and Development, Innovation, Social Responsibility and Financial Strength—to create a holistic perspective based on Peter Drucker’s core principles