Inward Blog
Viewing entries tagged with 'external branding'
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April 2, 2020
Posted by Allan Steinmetz at 12:00am
#APARTNOTALONE, #DISCONNECTEDNESS, #brandresiliance, #brandconfidence, #re-invention, #brandpurpose, #internalbranding #external branding #inwardconsulting
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March 6, 2020
Have you visited a Staples lately? Expect a shock the next time you walk into a store
Posted by Allan Steinmetz at 12:00am
#Disruption #Innovation #brandresiliance, #brandconfidence, #StaplesConnect, #re-invention, #brandpurpose, #internalbranding #external branding #inwardconsulting
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February 5, 2020
Wells Fargo - Disrupt the bank and restore internal and external brand confidence and achieve Brand Resilience
Posted by Allan Steinmetz at 12:00am
#Disruption #Innovation #brandresiliance, #brandconfidence, #WellsFargo, #changemanagement #brandpurpose # Leadershipalignment #internalbranding #external branding #inwardconsulting
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January 30, 2020
Often, when I am asked the question of why our firm, Inward Strategic Consulting got into this business I usually provide an explanation that falls into five different categories. 1) Change is hard to embrace, 2) brand purpose and value are unifying, 3) Employee advocacy is paramount, 4) Sales channel understanding is a necessity, and 5) Internal/External brand alignment is critical.
Posted by Allan Steinmetz at 12:00am
INTERNAL/EXTERNAL BRAND PERCEPTION
April 4, 2018
Is your brand image aligned with your employee’s perception of the company?
Posted by Allan Steinmetz at 12:00am
Internal branding, external branding, employee brand engagement, brand alignment, employee engagement, employee perceptions, workforce productivity, 10 easy things companies can do to improve internal/external brand perceptions, employee experiences ranked poorly in comparison to brand perceptions
Chick HERE to learn how to create a successful recruitment/employer brand strategy
August 29, 2017
We often get asked what the difference is between employment branding, recruitment, branding, talent branding and consumer branding. The fact is, they are very similar to each other.
Posted by Allan Steinmetz at 1:00am
Recruitment Branding, Employer Branding, Talent Branding, External Branding, recruitment advertising, social media recruitment, HR role in employer branding