Inward Blog

Viewing entries tagged with 'internal branding'

Chick HERE to learn how to build employee brand advocacy through 3 types of recognition and reward

Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way

Posted by Allan Steinmetz at 1:00am

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Inward’s 18th Anniversary – 10 Commandments of Internal Branding, Culture, and Employee Engagement


It was 18 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?

Posted by Allan Steinmetz at 11:00am

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My Ten Key Takeaways from the ALI Conference on Brand Engagement

I just returned from an Advanced Learning Institute (ALI) conference in Scottsdale, Arizona, on Strategic Internal Branding. As usual, ALI did an outstanding job of lining up some great speakers and presentations and participants were able to attend four hands-on workshops on the first day. Inward kicked the meeting off with a workshop on implementing an effective internal branding process that drives employee engagement and exceptional performance.  So after this two hour presentation, I was able to spend quality time listening to other workshops and presentations and learning from others. 

Posted by Rick DeMarco at 8:00am

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Should Companies Have A Variety Of Internal Initiative Logo Lockups? Does It Conflict With Brand Standards?

I received a call the other day from one of our clients, a corporate director of branding. In this role he is responsible for the corporate brand identity standards for his company in addition to maintaining the company’s external image, tone of voice, advertising, corporate communications, personality marketing, and research. He explained that they are a “branded house” and that they have very strict identity standards and don’t allow deviations in any way shape or form from their standards. No independent logo lockups are allowed. Period.

Posted by Allan Steinmetz at 2:00pm

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“Back to the Future” with Jim Speros, EVP Communications of Fidelity Investments - Reminiscing about AT&T

The other day I had the pleasure of visiting with Jim Speros, who is the EVP of Corporate Communications for Fidelity Investments. Jim has had a remarkable career in a variety of marketing and advertising roles over the last 39 years. In addition to the last eight years he has served Fidelity Investments, he has also worked at Marsh-McLennan Companies, Ernst & Young and AT&T.

Posted by Allan Steinmetz at 11:00am

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Channeling Your Inner Don Draper – Creating A Logo And Tagline

This is the seventh submission in an 11-week series on how to launch an employee engagement program. Last week I spoke importance of WIIFM (What’s in it for me?). In this post I will discuss the importance of logo lockup and having a tagline.

Posted by Allan Steinmetz at 3:00pm

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What’s In It For Me?

This is the sixth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about message architecture and laddering. In this post I will discuss the importance of WIIFM (What’s in it for me?).

Posted by Allan Steinmetz at 11:00am

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Happy 2015 - The Year of the Employee!

Over the last six months Inward has continued to conduct research to understand the importance of employee brand advocacy as a singular characteristic to improve customer engagement, strengthen brand loyalty and drive revenue growth. Our research has found numerous cases where companies have improved performance by investing in their employee engagement and communications.

Posted by Allan Steinmetz at 10:00am

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Join us at the 2014 Conference Board Extending Your Brand to Employees Conference

Dear Inward Colleague, 

I wanted to personally invite you the 2014 Extending Your Brand to Employees Conference, hosted by the Conference Board. This will be the fourth year that Inward has sponsored this exciting conference. It's a valuable learning experience where you'll gain access to great case histories and unique networking opportunities. Plus, we'll be facilitating a pre-conference workshop titled, A Step-by-Step Framework for Implementing New Employee
Branding Programs, from 1-5 pm on Tuesday, June 17.

If you are able to join us in June, please do so. I encourage you to take advantage of the discount below, and I hope to see you in New York City! 

-Allan Steinmetz

Posted by Allan Steinmetz at 9:00am

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