Inward Blog

Viewing entries tagged with 'roi'

The Year Of “People Power Transformation”

A lot of facts and figures have been swirling in my brain over the last few weeks, and I have been trying to make some sense of all of it. This is what I’ve been hearing and reacting to:

Posted by Allan Steinmetz at 11:00am

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What If We Invest in People and They Leave?


Recently, in my Linked-In Network, I saw a post with a quote by Peter Baeklund that captured the essence of why Inward Strategic Consulting is passionate about what we do.  

Posted by Rick DeMarco at 11:00am

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My Ten Key Takeaways from the ALI Conference on Brand Engagement

I just returned from an Advanced Learning Institute (ALI) conference in Scottsdale, Arizona, on Strategic Internal Branding. As usual, ALI did an outstanding job of lining up some great speakers and presentations and participants were able to attend four hands-on workshops on the first day. Inward kicked the meeting off with a workshop on implementing an effective internal branding process that drives employee engagement and exceptional performance.  So after this two hour presentation, I was able to spend quality time listening to other workshops and presentations and learning from others. 

Posted by Rick DeMarco at 8:00am

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Kudos To CITI Bank For Helping Detroit Bring Back Hope And Shine Brighter

I lived in Detroit for over 17 years and worked in the automotive advertising industry (1976 – 1993). I started out in Detroit right after graduating with a Master’s of Science in Advertising from the University of Illinois. I was fortunate enough to get a job in the media department at McCann-Erickson working on the Buick and GMC truck account. After seven years with McCann, I was recruited away for a consumer insights/strategy position at Young and Rubicam after they won the Lincoln Mercury account. After that, Lee Iacocca fired Y&R and assigned the Chrysler account to Kenyon & Eckhardt. It was like a game of musical chairs.

Posted by Allan Steinmetz at 11:00am

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