Inward Blog

Viewing entries tagged with 'walmart'

Are you experiencing bad customer experiences?


Is it just me? Or are others experiencing poor customer experiences with their retailers and service providers? I find that many employees at retail and service enterprises are not performing their jobs with the same excitement and enthusiasm that they have had in the past, before the pandemic. I get it. Many employees have been burdened with furloughs, pay cuts, and even loss of jobs. Simultaneously consumers are frustrated at being shut up in their homes without being able to be "free", unable to live their lives the way they would like. I understand and realize there is a shortage of workers, in the United States, and companies are finding it difficult to get people to return to their jobs when they are collecting unemployment benefits.

Posted by Allan Steinmetz at 12:00am

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Learn about music video commercials and who was the first company to use this creative technique

Over the years, many companies have applied the idea of incorporating popular songs sung by recognizable artists to help promote their products and services. It has created an often used genre of advertising. Walmart and Dodge Ram Trucks have adopted this approach recently in their new TV advertising campaigns.

Posted by Allan Steinmetz at 1:00am

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Is taking on social issues good for business or good for society?

Over the last month or so we have been reading reports about how several companies have been adopting new policies in regard to important social issues such as racial diversity and increasing the minimum wage. Just this past week Howard Schultz, CEO of Starbucks, fostered a conversation about race relations in America by asking all of his baristas to write #racetogether on all of their Starbucks cup orders. In January, Aetna raised the public conversation around increasing the minimum wage for its hourly employees suggesting that it is time for American business to be more engaged in improving the lives of people across the country. Walmart has made similar moves to increase hourly wages in recent weeks.

Posted by Allan Steinmetz at 11:00am

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Empowering Women to Power Walmart

It's fair to say that people do not think of Walmart as a leader when it comes to diversity for women. Being the world's largest employer with over 1.2 million employees in the United States alone, they are often a target of criticism for not doing enough to improve women's rights and to promote women to managerial and leadership roles. The fact is, Walmart indeed takes diversity and inclusion for women very seriously and has been working hard for the last 10 years to make a difference for women at Walmart.

Posted by Allan Steinmetz at 9:00am

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