Have you embraced the Opportunity?
What’s next? That is the question everyone is asking after COVID-19. The future is not what we thought it would be only a few short months ago. Every industry including marketing, branding, communication, human resources, and employee/customer engagement has turned down.
The COVID-19 pandemic, with its
- social distancing,
- racial injustice demonstrations, and
- remote working with its inability to collaborate,
is causing instability with corporate strategies This also causes the inability to grow revenue, and lapses in prioritizing business initiatives. And everyone is lost.
Nearly every company I talk to is experiencing chaos. They ask,
- what should we focus on first?
- Where should we invest our time and money?
- How do we communicate to our employees and our customers?
- What is our purpose with the world changing around us?
Now is a time to act. Forget, a “wait-and-see” approach.
It’s not the time to leave the opportunities. This is the time to stop focusing on the negatives. Companies and their leadership need to resist and acknowledge that the old ways will not come back. It is time to start thinking through how to organize work for a distributed workforce, improve internal and external brand engagement, and replace lost revenue. Embrace the opportunity.
The holding pattern that we find ourselves in today should not continue. Companies need innovation with breakthrough fresh ideas that are authentic, not the same old thing. Start locking in practices that speed up decision-making and execution during the crisis. That is where we come in. Many companies need a jolt or a shockwave to get moving again.
As a leading brand consulting and internal change communications agency, we understand how to get your senior leadership team aligned to focus on new priorities quickly so that your organization and priorities are getting back to business smoothly. Through our proprietary VISIONEERING® process, we can help your marketing and HR leadership teams prioritize by
- quickly identifying the “current reality and obstacles” internally and externally,
- establishing a new, “new ambition vision and direction,” and
- setting a course of action that closes the gap between the current reality and the new ambition vision.
Walmart, McDonald’s, JPMorgan, Aetna, Prudential, Cummins, HP, and many other respected companies have come to Inward for our VISIONEERING® programs over the last 20 years. Through our two-day off-site (or virtual) workshop, we can quickly get your team aligned and moving toward new priorities and opportunities. This will have the most significant impact in this new unprecedented environment.
What are the benefits of internal alignment?
- Less wasted resources. A clear delineation of roles ensures that the company focuses its limited resources on the right activities to promote growth and that they align functional and business priorities. The result is less wasted time and speed of performance. Among many things, this helps companies do more with less, creating a reduction in cost while simultaneously increasing performance.
- Increased speed in decision-making. Aligned organizations result in quicker decisions and reduced time to execution. Indecision can topple productivity, cause missed deadlines, and create ripple effects across an organization.
- Clear vision of work. One of the natural consequences of a well-aligned organization is Improved self-governance and better priorities. As a result of less ambiguity surrounding employee responsibilities, instead of waiting to be told what to do or asking permission, employees have the confidence to make decisions on their own and control the issues within the scope of their role. Ultimately, this saves time and money.
- Better employee engagement. Most employees in an organization want to feel that their work is meaningful and see that they are making a difference. An aligned organization connects and communicates an employee’s work to the strategy of the organization.
- Innovation is a by-product of internal alignment. When people are working in opposite directions, it is impossible to unify and focus on new ideas and opportunities.
- A dynamic creative culture. Positive cultures do not happen in isolation, and good choices help create a good culture. The culture of an organization feeds off the choices made and the overall successes or failures of an organization. Internal alignment solidifies the culture and the corporate purpose in positive ways.
If you would like to see how it works and what you can achieve. Give me a call or set up a time to talk. By clicking here. I look forward to a productive conversation. Stay safe and healthy!
