Inward Blog

Viewing entries posted in October 2016

Inward’s 18th Anniversary – 10 Commandments of Internal Branding, Culture, and Employee Engagement


It was 18 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?

Posted by Allan Steinmetz at 11:00am

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A Great Plan Is Only As Good As Its Execution

Recently we published a blog in which we talked about the gap between recognizing employee engagement as a strategic imperative and dedicating the proper resources to address it. In that blog we included some suggestions on how to secure the resources required to effectively create a culture of high engagement. But securing the resources is really only half of the solution. Creating that culture requires a commitment to execution of the engagement plan. 

Posted by Rick DeMarco at 11:00am

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