Inward Blog

Viewing entries posted in April 2014

Infographic on the Value of Your Online Reputation

Monitoring your online reputation is a great way to keep yourself updated on how successful your business is doing. It’s essentially a live feed of reviews, comments, suggestions and critiques from your stakeholders that let you know how to adjust your brand’s image and communications moving forward. An infographic by MDG Advertising provides some interesting statistics:

Posted by Allan Steinmetz at 9:00am

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The Brand Value of Putting your Customers First

We have heard it over and over again, communication is no longer a one-way street between your brand and your customers. In fact, more often than not, your brand reputation lies in the hands of internet-savvy consumers who will advocate for or against your brand outside the realm of the traditional marketing mix.  Marketers must consistently engage these advocates with flexibility and understanding. 

Posted by Allan Steinmetz at 11:00am

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Successful Product Placements in Hollywood Films

Hollywood creates amazing opportunities for brands to assimilate their products into American culture. Sometimes it is an unpaid product placement, other times it’s an investment made by companies. However, the data has shown that if the product is well integrated into the film, the results can be impressive. Here are five brands that benefited from placing their product in a Hollywood film.

Posted by Allan Steinmetz at 11:00am

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Using Gamification to Influence Business Travelers' Behavior

Gamification is proving to be successful when applied to many different subjects. In the classroom children are scoring higher. In the workplace employees are becoming more engaged at work and generating more revenue for their employers. Now it is being applied to business travel.

Posted by Allan Steinmetz at 10:00am

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