Inward Blog
Viewing entries tagged with '#'
Netflix Considering Modifying its Culture - Will it Matter?
April 1, 2024
Netflix Is Rethinking Employee Freedom: Strategic Consulting Insights:
Streaming Giant is Discussing a Revamp of its Memo on Corporate Culture
In the ever-evolving landscape of corporate culture, Netflix has always stood out as a leader in innovation and disruption. For years, the streaming giant has been synonymous with its groundbreaking approach to employee freedom and responsibility. However, recent discussions within the company hint at a seismic shift in its cultural ethos, as reported in a recent Wall Street Journal article by Jessica Toonkel on March 16, 2024.
Posted by Allan Steinmetz at 12:00am
Nurturing Wisdom: Bridging Generational Divides in Marketing Expertise
March 11, 2024
Embracing Timeless Principles in a Changing Marketing Landscape
In the dynamic realm of advertising and marketing, it's easy to get swept up in the whirlwind of evolving tactics and emerging digital technology platforms. Yet, amidst the rapid shifts in technology and consumer behavior, it's crucial to remember the enduring principles that underpin effective marketing strategies.
Posted by Allan Steinmetz at 12:00am
#marketingexperience, #Y&R, #VolvoEVA, #Azure, #Microsoft, #inwardMarketying, #agencies #BrandBuilding, #BrandAdvocacy, #EmployeeEngagment
New Findings: The Power of Organizational Culture in Driving Financial Performance
August 8, 2023
In the ever-changing landscape of business, the significance of organizational culture in influencing financial performance cannot be overstated. According to a recent survey conducted by Heidrick & Struggles, a premier provider of global leadership advisory and talent solutions, CEOs across the globe are recognizing the pivotal role that culture plays in driving business outcomes. The survey, titled "Aligning culture with the bottom line: Putting people first," provides valuable insights into how CEOs are strategically integrating culture into their business agendas, leading to positive financial results.
Posted by Allan Steinmetz at 12:00am
#CompanyCulture #BusinessGrowth #Leadership #FinancialPerformance
5 Recommendations to "Stop the Spec Creative Madness"
July 20, 2023
Introduction: In the dynamic world of advertising and marketing, agencies invest substantial time, effort, and financial resources into creating spec creative work. However, when clients fail to recognize its value and hand over ideas to other vendors, it not only leads to disappointment but also places a significant financial burden on the agency. This article explores valuable lessons for agencies and clients to avoid these situations and alleviate the financial strains associated with spec creative.
Posted by Allan Steinmetz at 12:00am
What do Apple, Subaru, and Dove Soap have in Common? The HUMAN EXPERIENCE
June 21, 2023
Introduction: In today's competitive business landscape, brands are realizing that the key to success lies not only in their products or services but also in the way they engage their employees, partners, and customers. Amplifying the brand experience means actively involving these stakeholders in a way that enhances and strengthens how the brand is perceived by others. By fostering a sense of connection, collaboration, and shared commitment, organizations can create a powerful and impactful brand experience that drives customer satisfaction, loyalty, and overall business success.
Posted by Allan Steinmetz at 12:00am
The Balancing Act Between Employee Experience & Employee Engagement - 10 things to know!
June 5, 2023
The Balancing Act Between Employee Experience & Employee Engagement. They are not the same thing!
Posted by Allan Steinmetz at 12:00am
Employee Recognition: Top 5 Reasons
May 16, 2023
The Importance of Employee Recognition: Top 5 Reasons
Posted by Allan Steinmetz at 12:00am
#recognition, #5thingstoimproverecocpgnition, #employeeappreciating, #employeerewards
10 Reasons to Invest in an Experienced Independent Facilitator for Optimal Results
May 10, 2023
Unlock Your Company's Potential: Why Hiring an Independent Experienced Facilitator is a Game-Changer - 10 Reasons to Invest in an Experienced Independent Facilitator for Optimal Results
Posted by Allan Steinmetz at 12:00am
#facilitation, # offsiteexcellence, #inwardconsulting, #visioneering
Two of my LEAST favorite current TV ad campaigns
March 28, 2023
In my previous post, I discussed two commercials for Scott's and Subaru that I found to be excellent examples of effective advertising. The response was overwhelmingly positive, and many of my readers asked me to review commercials that I didn't find effective. In response to their requests, I decided to analyze a couple of advertisements that missed the mark and failed to deliver their intended message. In this post, I will be discussing two commercials from the past week that, in my opinion, were a complete waste of money. These ads were confusing, lacked clarity, and missed their mark, leaving me and perhaps many others scratching our heads about their purpose. Let's take a closer look at these commercials and analyze their shortcomings.
Posted by Allan Steinmetz at 12:00am
Two of my favorite current TV ad campaigns
March 21, 2023
Great TV Ad spots - "Scott's "What's the Big Deal" and Subaru's "Dog Tested; Dog Approved."
Posted by Allan Steinmetz at 12:00am
#internal brand advocacy, #Successful post merger integration, # successful business expansion, # brand championship, # internal brand activation