Viewing entries tagged with 'content distribution'
September 14, 2016
The fragmentation of the media landscape has fundamentally changed how consumers interact with content. Gone are the “Mad Men” days where advertising relied on a clever idea, a catchy tagline, and eye-catching visuals. While these are still integral elements of any marketing campaign, an effective content distribution strategy has become just as important, if not more so. Consumers have thousands of content providers to choose from, and just as many ways to access it. On top of this already fragmented media landscape, the proliferation of social media has revolutionized how consumers interact with each other and interact with brands. Companies rely heavily on social media as both a distribution channel and a feedback loop; keeping audiences informed of the offering, while gathering sentiment and fielding requests.
Posted by Matt Manning at 11:00am