Viewing entries tagged with 'fragmentation'
September 14, 2016
The fragmentation of the media landscape has fundamentally changed how consumers interact with content. Gone are the “Mad Men” days where advertising relied on a clever idea, a catchy tagline, and eye-catching visuals. While these are still integral elements of any marketing campaign, an effective content distribution strategy has become just as important, if not more so. Consumers have thousands of content providers to choose from, and just as many ways to access it. On top of this already fragmented media landscape, the proliferation of social media has revolutionized how consumers interact with each other and interact with brands. Companies rely heavily on social media as both a distribution channel and a feedback loop; keeping audiences informed of the offering, while gathering sentiment and fielding requests.
Posted by Matt Manning at 11:00am
February 2, 2016
In our line of business, we see companies that have grown through either acquisitions and/or organic growth that reach a point where the company has become siloed and does not operate as one cohesive unit. The problem with this type of structure is that employees focus so heavily on their own department’s goals that they lose sight of the overall company vision. Additionally, it prevents the company’s fragmented divisions from enabling a smooth and cohesive relationship with partners and end consumers.
Posted by Allan Steinmetz at 11:00am