Inward Blog

Viewing entries tagged with 'social media'

Proper alignment of employee and customer enagagement contribute to a brand culture


Creating a large pool of loyal customers is extremely important to the sustainability of a business, but it is the employees that are the enabler of the products and innovations.  Having loyal employees and loyal customers allow companies to sell products more successfully than average. Great products and excellent employee service are crucial to creating loyal customers and growing a business.

Posted by Allan Steinmetz at 12:00am

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Chick HERE to see what we have learned over 19 years


It was 19 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?

Posted by Allan Steinmetz at 1:00am

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Chick HERE to learn how to create a successful recruitment/employer brand strategy

 We often get asked what the difference is between employment branding, recruitment, branding, talent branding and consumer branding. The fact is, they are very similar to each other.

Posted by Allan Steinmetz at 1:00am

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How To Create An Effective Content Distribution Strategy

The fragmentation of the media landscape has fundamentally changed how consumers interact with content. Gone are the “Mad Men” days where advertising relied on a clever idea, a catchy tagline, and eye-catching visuals. While these are still integral elements of any marketing campaign, an effective content distribution strategy has become just as important, if not more so. Consumers have thousands of content providers to choose from, and just as many ways to access it. On top of this already fragmented media landscape, the proliferation of social media has revolutionized how consumers interact with each other and interact with brands. Companies rely heavily on social media as both a distribution channel and a feedback loop; keeping audiences informed of the offering, while gathering sentiment and fielding requests. 

Posted by Matt Manning at 11:00am

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Understanding the Importance of Social Media for B2B Relationships (Infographic)

With the digital era continuing to evolve, many brands are reallocating the money in their marketing budgets to create digital marketing campaigns and maintain social media platforms. It’s often more obvious for B2C marketers, but the question still remains just how big of an impact these platforms can have on your B2B brand’s success. Ambassador created an infographic laying out the raw facts of the business to business interactions that occur over social media, reminding us how important it is for brands to have an online presence.

Posted by Allan Steinmetz at 6:45pm

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5 Tips to Keep Customers Coming Back For More

Creating a large pool of loyal customers is extremely important to the sustainability of a business. Having loyal customers allows you to up-sell your products at a more successful rate. Great products and excellent customer service are key to creating loyal customers. No matter what industry you are in, issues always arise; it is how you deal with these issues that can really make or break your relationship with your customers. Customers want to find that one brand they can really trust. Once that trust is built, they’ll continue to come back for more! Check out these 5 tips on building customer loyalty for your business:

Posted by Allan Steinmetz at 6:44pm

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Tips for Boosting Your Brand With Social Media

With the number of social media channels growing, it is no wonder why most businesses focus a large amount of energy on marketing through social media.  However, simply having a page that posts bland content once in a while won’t cut it.  Customers are turning to social media to become engaged and interact with the brands of their choice.  There is nothing more disappointing as a customer than to look for your favorite brand’s Facebook or Twitter page, only to find out that one does not even exist! To fully engage and interact with customers, companies need to make sure their social media agendas are planned out properly and are in full swing.  Here are some small tips on how your company can improve its social media strategy to engage your customers and boost your brand!

Posted by Alan Steinmetz at 2:53pm

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