Inward Blog

Viewing entries tagged with 'customer engagement'

When An Advertising Campaign Drives A Product Strategy - Kudos To Mars And Their Snickers Brand

I was walking through the grocery store the other day and when I got to the checkout aisle I looked to my right to browse the candy display. I was pleasantly surprised to see a box of Snickers with their bar packaging changed to reflect the moods of people depicted in their current advertising campaign "You're not you when you're hungry". I instantly took an iPhone photo and decided to do some research and write this blog post.

Posted by Allan Steinmetz at 1:00pm

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Why Aren't Shoppers Shopping?

In a recent study by Timetrade, a retail/shopper marketing research organization, cites the reasons why shoppers are leaving stores empty-handed. They claim that 53% of the consumers don't know what exactly to purchase, 90% can't always find the right person to help and 85% leave without buying when they don't find the right person to give them assistance. Those are staggering numbers. It seems that all a retailer needs to do is provide better personal attention and faster service to resolve these issues. But all too often that does not occur.

Posted by Allan Steinmetz at 11:00am

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