Inward Blog
Viewing entries tagged with 'customer experience'
Understanding the Technique Behind Successful Brands
February 4, 2014
When prompted, we can all provide a list of brands we love, or hate. As we progress throughout our day as consumers, we make choices that signal preference for one brand over another. Some of our choices are purely transactional; others however, are the result of specific brand preferences cultivated over time. David Brier shared an infographic in a recent Fast Company blog post that explains why we love some brands, and hate others. Take a look at the image above.
Posted by Allan Steinmetz at 1:53am
Brand Engagement, brand loyalty, Brand Marketing, Branding, company values, Customer Experience, Customer loyalty, employee engagement, Internal Branding
Chipotle- The Superstars of Branding
January 23, 2014
Branding is one of the most important foundations for building a successful company. It allows your company to properly communicate its goals and objectives to its clientele, overall establishing an identity. A strong and successful brand can ultimately build customer loyalty for your company. Devising and implementing a branding strategy is one of the hardest things to successfully tackle. Many companies have tried to develop a positive identity and brand for their company but have missed the mark. One company that has proven time and time again to be extremely successful in building a strong brand is the Mexican fast-food restaurant, Chipotle.
Posted by Allan Steinmetz at 10:00am
Brand Marketing, Chipotle, Customer Experience, Customer loyalty, Sustainability