Inward Blog
Viewing entries tagged with 'm'
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February 5, 2020
Wells Fargo - Disrupt the bank and restore internal and external brand confidence and achieve Brand Resilience
Posted by Allan Steinmetz at 12:00am
#Disruption #Innovation #brandresiliance, #brandconfidence, #WellsFargo, #changemanagement #brandpurpose # Leadershipalignment #internalbranding #external branding #inwardconsulting
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January 30, 2020
Often, when I am asked the question of why our firm, Inward Strategic Consulting got into this business I usually provide an explanation that falls into five different categories. 1) Change is hard to embrace, 2) brand purpose and value are unifying, 3) Employee advocacy is paramount, 4) Sales channel understanding is a necessity, and 5) Internal/External brand alignment is critical.
Posted by Allan Steinmetz at 12:00am
The coming year has a lot in store for change and disruption! CLICK HERE
January 3, 2020
Five marketing & brand predictions FOR 2020
Posted by Allan Steinmetz at 12:00am
#2020marketing predictions, #2020brandpredictions, #headmounteddisplays, #employeeengagement, #brandpurpose, #Employeeperformance, #INTERNALBRANDING, #EXTERNALBRANDING, #Inwardconsulting
Customer Experience & Employee Engagement - Aligning and Merging Functions
June 17, 2019
What do you think?
Posted by Allan Steinmetz at 12:00am
#customerexperience, #INTERNALBRANDING, #EXTERNALBRANDING, #Inwardconsulting, #employeeengagement
INTERNAL/EXTERNAL BRAND ALIGNMENT - WHAT YOU NEED TO KNOW
May 1, 2019
Employee and Customer ENGAGEMENT
Posted by Allan Steinmetz at 12:00am
#INTERNALBRANDING, #EXTERNALBRANDING, #Inwardconsulting, #employeeengagement, #purpose
Gulf States Shipbuilders Consortium
April 18, 2019
Last week I delivered the keynote address at the annual Gulf States Shipbuilders Consortium conference in Pensacola, Florida. The audience was made up of shipyard owners (both large and small), HR and training professionals, talent recruiting firms and training development professionals. Many manufactured aircraft carriers and cruisers for the Navy. They asked me to address the topic of Employee Engagement and why it was essential within a manufacturing environment. I provided facts and details about why employee engagement is critical, such as improving revenue growth by 147%, that 73% of our US population is NOT ENGAGED and costing as much as $450 billion to our economy. Also, high levels of engagement improve output and productivity and ability to recruit top talent. After providing the factual data, I focused on what shipbuilders and manufacturers specifically need to do to improve employee engagement and to create an engagement culture.
Posted by Allan Steinmetz at 12:00am
#Inwardconsulting, #GSSC, #Engagement, #Recognition, #purpose
Now you have a VISION, MISSION, VALUES, PURPOSE and CULTURE: now what should your company do?
February 4, 2019
Lately, I have been having some stimulating conversations with CEO’s and CMO’s about Vision/ Mission, Culture and Brand Purpose. They have many questions regarding how often should these ideas be revisited? How should they be cascaded throughout the company and by whom? They wonder whether they should address Vision/ Mission, Culture and Brand Purpose with internal resources, or secure the help of their agencies and consulting firms?
Posted by Allan Steinmetz at 12:00am
#Clientquestions, #internalcommunications, #VMVPC, #Inwardconsulting, #BrandCulture, #Vision, #mission, #Purpose, #values, #culture
Purpose Driven Brands
January 7, 2019
Does your brand have a purpose?
Posted by Allan Steinmetz at 12:00am
#Clientquestions, #internalcommunications, #VMVPC, #Inwardconsulting, #BrandCulture, #Vision, #mission, #Purpose, #values, #culture
Drucker Insititute, WSJ, 2018 250 Management Rankings , measures corporate effectiveness, : custo
December 18, 2018
Recently, the Wall Street Journal released its top 250 management rankings. The Management Top 250 ranking, developed by the Drucker Institute, measures corporate effectiveness by examining performance in five areas: customer satisfaction, employee engagement and development, innovation, social responsibility, and financial strength. The ranking is based on an analysis of 37 data inputs provided by 15 third-party sources.
Posted by Allan Steinmetz at 12:00am
Employee Engagement, WSJ - Top 250 Productivity Rankings, Drucker Institute, Inward's four ways for raising Employee Engagement
Sears, Retailing History, Retail, Brands that no longer exist, Walgreen Boots, Target, Khols, Amazon
October 12, 2018
It was only a matter of time. Well, today it happened. Yesterday, I opened my morning Wall Street Journal and saw the headline, “Sears prepares to file for Chapter 11” with the sub-headline reading “storied retailer hires M-III Partners to help on bankruptcy action; a debt deadline looms.” Today, I read a follow-up stories saying that their creditors were not going to arrange financing for restructuring which ensures foreclosure. How sad, yet necessary. We all anticipated the demise of Sears.
Posted by Allan Steinmetz at 12:00am
Employee Engagement, Sears, Retailing History, Retail, Brands that no longer exist, Walgreen Boots, Target, Khols, Amazon