Inward Blog
Purpose Driven Brands
January 7, 2019
Does your brand have a purpose?
Posted by Allan Steinmetz at 12:00am
#Clientquestions, #internalcommunications, #VMVPC, #Inwardconsulting, #BrandCulture, #Vision, #mission, #Purpose, #values, #culture
Drucker Insititute, WSJ, 2018 250 Management Rankings , measures corporate effectiveness, : custo
December 18, 2018
Recently, the Wall Street Journal released its top 250 management rankings. The Management Top 250 ranking, developed by the Drucker Institute, measures corporate effectiveness by examining performance in five areas: customer satisfaction, employee engagement and development, innovation, social responsibility, and financial strength. The ranking is based on an analysis of 37 data inputs provided by 15 third-party sources.
Posted by Allan Steinmetz at 12:00am
Employee Engagement, WSJ - Top 250 Productivity Rankings, Drucker Institute, Inward's four ways for raising Employee Engagement
Sears, Retailing History, Retail, Brands that no longer exist, Walgreen Boots, Target, Khols, Amazon
October 12, 2018
It was only a matter of time. Well, today it happened. Yesterday, I opened my morning Wall Street Journal and saw the headline, “Sears prepares to file for Chapter 11” with the sub-headline reading “storied retailer hires M-III Partners to help on bankruptcy action; a debt deadline looms.” Today, I read a follow-up stories saying that their creditors were not going to arrange financing for restructuring which ensures foreclosure. How sad, yet necessary. We all anticipated the demise of Sears.
Posted by Allan Steinmetz at 12:00am
Employee Engagement, Sears, Retailing History, Retail, Brands that no longer exist, Walgreen Boots, Target, Khols, Amazon
Employee Engagement IS Important, Yet it is still a low management priority - Why?
July 25, 2018
As most of my readers and followers know, Inward and I have been huge supporters of employee engagement for over 20 years. One piece of research after another supports the proposition that employee engagement is a decisive factor in company success. Research from EEA (Enterprise Engagement Association) has data that says companies with high levels of employee engagement have higher shareholder value and revenue. Gallup research indicates that high employee engagement contributes to higher productivity and revenue growth. I just saw some recent study that suggests that less than 50% of the employees understand the brand idea and even fewer understand what they're supposed to do to support the brand value proposition. So, it comes as no surprise what the Temkin Group has just released regarding their “Employee Engagement Competency & Maturity, 2018”.
Posted by Allan Steinmetz at 12:00am
Temkin Employee Engagement Study, 5 Things to do for employee engagement, Brand Engagement, HR Trends, Corporate Culture, Purpose/Values
Employee Engagement, Core Dimensions of Performance
July 25, 2018
I have always been a big fan of Peter Drucker, with his writings, theories and principles. For those of you who are unfamiliar with this management sage, he authored over 39 management books and was on the speed dial of many leading CEOs around the globe. According to Wikipedia, Drucker taught that management is "a liberal art," and he infused his management advice with interdisciplinary lessons from history, sociology, psychology, philosophy, culture and religion.
Posted by Allan Steinmetz at 12:00am
Employee Engagement, five key dimensions of CORPORATE PERFORMANCE, Customer Satisfaction, Employee Engagement and Development, Innovation, Social Responsibility and Financial Strength—to create a holistic perspective based on Peter Drucker’s core principles
employee engagement contribute culture
June 19, 2018
For those of you who are regular readers of our blogs, you know that we generally don’t cut and paste articles or press releases from other sources. However, today I came across an interesting piece from Paychex that ran on PRNewswire that is worthy of attention. Instead of paraphrasing it, I thought I’d just run it in its entirety with a link to the actual source of the report. The announcement is about a recently released Paychex Pulse HR survey that was recently conducted among HR professionals at one of their annual conferences. In a nutshell, they say that there is a strong commitment to talent management, as 85% of respondents said they're focusing on company culture to drive results.
Posted by Allan Steinmetz at 12:00am
Paychex HR Study, Brand Engagement, brand loyalty, HR Trends, Multi-generational Workforce, Societal Shifts, Corporate Culture, Purpose/Values
Proper alignment of employee and customer enagagement contribute to a brand culture
June 6, 2018
Creating a large pool of loyal customers is extremely important to the sustainability of a business, but it is the employees that are the enabler of the products and innovations. Having loyal employees and loyal customers allow companies to sell products more successfully than average. Great products and excellent employee service are crucial to creating loyal customers and growing a business.
Posted by Allan Steinmetz at 12:00am
Brand Engagement, brand loyalty, business tips, Customer Experience, Customer loyalty, customer service, Social Media, Corporate Culture, Purpose/Values
Is it time to forgive Wells Fargo for their blunders?
May 10, 2018
Should the world forgive Wells Fargo?
Posted by Allan Steinmetz at 12:00am
#WellFargo, $480 Million settlement, Brand re-invention, #WellsFargo reboot, disruptive brand reposition
AMX launches new brand effort
April 23, 2018
I love American Express. I have been a cardholder member since 1981. I can tell you countless stories how they saved me in a variety of circumstances. Whether I was traveling abroad and needed a last-minute hotel room, prescriptions filled in Greece when I forgot my pills at home, cash advance in the UK after hours or even help change my cabin on a sold-out cruise ship, American Express was always there for me. The company and their brand are like a familiar face that I have come to rely on after all these years.
Posted by Allan Steinmetz at 12:00am
I love American Express, American Express Brand Positioning, American Express advertising, Repositioning and refreshing the brand, “crafted the modern American Express for the modern world”, “American Express - don’t live life without it”., “American Express - don’t leave home without it”., Membership has its privileges, AMEX - a new global brand platform and marketing campaign that reflects how people live and work today, “Powerful Backing: Don’t Do Business, Vibrant and layered lives, Blended Lifestyle, Mcgarrybowen, Brand Journey, Inward Strategic Consulting, Dialogue Marketing
INTERNAL/EXTERNAL BRAND PERCEPTION
April 4, 2018
Is your brand image aligned with your employee’s perception of the company?
Posted by Allan Steinmetz at 12:00am
Internal branding, external branding, employee brand engagement, brand alignment, employee engagement, employee perceptions, workforce productivity, 10 easy things companies can do to improve internal/external brand perceptions, employee experiences ranked poorly in comparison to brand perceptions