Inward Blog
Viewing entries tagged with 'ambassador'
Four stages of creating an effective Brand Ambassador program
January 17, 2018
It has been quite some time since I have addressed the topic of employee advocacy and brand championship. Having a brand ambassador program and promoting brand advocacy within an organization is a marketing imperative and necessity.
Posted by Allan Steinmetz at 1:00am
brand ambassadors, brand champions, branding, advocacy, retail branding, internal buy-in, customer facing marketing
Chick HERE to learn how to build employee brand advocacy through 3 types of recognition and reward
August 23, 2017
Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way
Posted by Allan Steinmetz at 1:00am
Employee Recognition, Brand advocacy, Internal Branding, employee rewards, Brand Ambassadors, Brand Champions THE BEST WAY TO BUILD BRAND ADVOCATES - RECOGNIZE THEM!
70% Of The US Workforce Is Not Actively Engaged
September 15, 2015
Businesses are getting smarter every day. Big data and predictive analytics have allowed companies to operate more efficiently and effectively. Globalization has forced collaboration in real time from all ends of the Earth; fostering innovation as the array of knowledge inputs expands exponentially.
Posted by Matt Manning at 11:00am
Bad Attitudes Look for Company, Not Correction
July 23, 2015
You’ve heard it said a number of times from recruiters. I would rather hire someone with a great attitude and willingness to improve their skills than someone with great skills and a bad attitude. In a quest for a highly engaged workforce, a bad attitude can quickly derail a team. Effective leaders need to address bad attitudes head on, rather than let them grow and become the driver for a disengaged team.
Posted by Rick DeMarco at 11:00am
Employee Engagement, Attiudes, Employee Behavior, Leadership, Ambassador
Are your employees effective brand ambassadors?
April 14, 2015
I am often asked at speaking engagements, conferences and workshops about brand ambassadors. Sometimes brand ambassadors are also called “brand champions” or ”brand evangelists”. What are they? How do you create brand ambassador programs? Are brand ambassadors internal employees or external customers? Does it happen naturally or is it managed and staged? I thought I’d take the time in this blog post to reflect and give you my definition of brand ambassadors.
Posted by Allan Steinmetz at 3:00am
Brand Ambassadors, Brand Advocacy, Employee Engagement, Advocacy Programs
Workforce transformation is like establishing a movement among your employees
March 17, 2015
It starts slowly, builds momentum and eventually is transformative. Read more...
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Workforce Transformation, Cultural Transformation, Team Alignment, Change Management, Brand Ambassadors
Employee Loyalty and the Emotional Gap
March 11, 2014
As a leader, it can be difficult to understand what your employees really want from their jobs. Trying to deliver “happiness” is too vague and intangible, especially when each person’s definition of happiness is different. Marketing Metrix published some interesting research on employee satisfaction in the hospitality industry. The results are quite staggering.
Posted by Allan Steinmetz at 9:49am
Brand Ambassadors, Brand Engagement, Customer Experience, Customer Satisfaction, Employe Loyalty, employee engagement, Employee Engagement Research, employee satisfaction, Hospitality Workers