Inward Blog
Viewing entries tagged with 'brand'
Channeling Your Inner Don Draper – Creating A Logo And Tagline
July 14, 2015
This is the seventh submission in an 11-week series on how to launch an employee engagement program. Last week I spoke importance of WIIFM (What’s in it for me?). In this post I will discuss the importance of logo lockup and having a tagline.
Posted by Allan Steinmetz at 3:00pm
What’s In It For Me?
July 7, 2015
This is the sixth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about message architecture and laddering. In this post I will discuss the importance of WIIFM (What’s in it for me?).
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Motivation, Message Architecture, Relevancy, Internal Branding
Employee Engagement Blog - Message Relevancy and Architecture
June 30, 2015
This is the fifth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about having a codified sequential framework and process. In this post I will discuss the importance of message relevancy and message architecture.
Posted by Allan Steinmetz at 2:00pm
Employee Engagement, Message Architecture, Message Ladders, Brand Communications, Brand Alignment
Employee Engagement and Internal Branding require a sequential framework and process. Without it your efforts will likely fail
June 23, 2015
This is the fourth submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about setting clear goals and objectives. In this post I will discuss the importance of following a codified sequential framework and process.
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Internal Dialogue Communications, Sequential Process, Changing Behaviors, Brand Alignment
Setting Clear And Measurable Objectives To Create Internal Brand Alignment
June 16, 2015
This is the third submission in an 11-week series on how to launch an employee engagement program. Last week I spoke about understanding your internal audience and how to conduct internal research. In this post I will discuss how to set clear and measurable goals and objectives.
Posted by Allan Steinmetz at 3:00am
Employee Engagement, Setting Goals, Measurable Objectives, Brand Alignment, Timelines
Is culture really important?
May 7, 2015
Every organization has a culture, whether it’s clearly articulated or not. So what exactly is “culture”? Merriam Webster simply defines it as a “way of thinking, behaving, or working that exists in a place or organization.” Defining the culture always comes down to articulating the values and beliefs of the leadership. For example, if family values are a core belief of leadership, the culture will be one that supports a strong work/life balance focus. Or if innovation is important to the leadership, the culture will be one of continuous improvement and leadership in the market. Apple is an obvious example of an innovation culture. So if vision represents what an organization is trying to achieve, culture defines how people are going to behave and what values they are going to embrace while they strive to achieve that vision.
Posted by Rick DeMarco at 11:00am
Company Culture, Mission, Vision & Values, Employee Engagement, Brand Engagement, Leadership
Put A Face on Your Customer Experience Programs to Avoid Failure
May 5, 2015
It is both logical and common knowledge that there is a direct correlation between high customer experiences with high levels of employee customer experiences. When aligned properly, it provides incremental revenue and customer satisfaction. There have been numerous studies cited by the NRF and Gallup, which substantiates this finding. Yet, all too often I see external customer experience programs falter and fail. They start out with a lot of enthusiasm and support and after about six months, new initiatives and priorities come into play and the customer experience program wanes while the focus shifts somewhere else. Ultimately management loses interest or doesn’t see the benefit/value. The programs get canceled and get the bad rap of being ineffective. I often hear clients say, “we’ve tried that before and it failed.”
Posted by Allan Steinmetz at 11:00am
Customer Experience, Employee Engagement, Brand Engagement, Leadership
Are your employees effective brand ambassadors?
April 14, 2015
I am often asked at speaking engagements, conferences and workshops about brand ambassadors. Sometimes brand ambassadors are also called “brand champions” or ”brand evangelists”. What are they? How do you create brand ambassador programs? Are brand ambassadors internal employees or external customers? Does it happen naturally or is it managed and staged? I thought I’d take the time in this blog post to reflect and give you my definition of brand ambassadors.
Posted by Allan Steinmetz at 3:00am
Brand Ambassadors, Brand Advocacy, Employee Engagement, Advocacy Programs
Workforce transformation is like establishing a movement among your employees
March 17, 2015
It starts slowly, builds momentum and eventually is transformative. Read more...
Posted by Allan Steinmetz at 11:00am
Employee Engagement, Workforce Transformation, Cultural Transformation, Team Alignment, Change Management, Brand Ambassadors
Happy 2015 - The Year of the Employee!
January 29, 2015
Over the last six months Inward has continued to conduct research to understand the importance of employee brand advocacy as a singular characteristic to improve customer engagement, strengthen brand loyalty and drive revenue growth. Our research has found numerous cases where companies have improved performance by investing in their employee engagement and communications.
Posted by Allan Steinmetz at 10:00am