Inward Blog

Global Organizations Face Looming Crisis in Engagement and Retention of Employees

Lack of employee engagement is the top issue currently facing 87 percent of HR and business leaders (up from 79 percent last year), according to Deloitte’s third annual “Global Human Capital Trends 2015: Leading in the New World of Work” report released today. Yet, the majority of organizations are still failing to take action to improve their culture, potentially jeopardizing future growth.

Posted by Allan Steinmetz at 9:05am

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Happy 2015 - The Year of the Employee!

Over the last six months Inward has continued to conduct research to understand the importance of employee brand advocacy as a singular characteristic to improve customer engagement, strengthen brand loyalty and drive revenue growth. Our research has found numerous cases where companies have improved performance by investing in their employee engagement and communications.

Posted by Allan Steinmetz at 10:00am

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Most Companies Don't Have an Employee Engagement Strategy

Advertising Age Online just posted an interesting article that suggests that most companies don't have an employee engagement strategy and that there is a major disconnect between HR and marketing. The article suggests that employee engagement is becoming a major priority for corporations as a result of widespread use of social media, despite not having a solid strategy in place for such activities.

Posted by Allan Steinmetz at 12:45pm

Empowering Women to Power Walmart

It's fair to say that people do not think of Walmart as a leader when it comes to diversity for women. Being the world's largest employer with over 1.2 million employees in the United States alone, they are often a target of criticism for not doing enough to improve women's rights and to promote women to managerial and leadership roles. The fact is, Walmart indeed takes diversity and inclusion for women very seriously and has been working hard for the last 10 years to make a difference for women at Walmart.

Posted by Allan Steinmetz at 9:00am

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Way to go Southwest!

I fly a lot for business. And I must say my favorite airlines are Southwest Airlines and Delta. However Southwest really stands out as a fun and enjoyable flying experience. Therefore I am pleased by their announcement this week.
 

Southwest Airlines, the largest domestic airline by passengers, revealed a new livery, logo and brand experience at a press event held inside a hangar at its Dallas headquarters. The airline, which is completing its merger with AirTran, introduced a refreshed color scheme of blue, yellow and red, as well as a new heart logo that will adorn the belly of its planes.

Posted by Allan Steinmetz at 12:45pm

I’m a CEO (but I never learned how to type)

Nearly 10 years ago a client of mine suggested I look at a software program that enables people to dictate into their computer instead of typing or pecking away at the keyboard. I was skeptical, I must admit. Would it be accurate? Would it recognize my voice? Would I spend more time programming and fixing the narrative than actually pecking away? Despite all these questions I was still intrigued.

Posted by Allan Steinmetz at 1:45am

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Join me at the Advanced Learning Institute's 2014 Strategic Internal Communications Conference

Dear Inward Colleague, 

I wanted to personally invite you to the upcoming ALI Strategic Communications Conference in Boston. It's a valuable learning experience where you'll gain access to great case histories and unique networking opportunities. Plus, I will be facilitating a conference workshop titled, Implementing New Internal Branding Processes For Improved Employee Engagement & New Employee Behavior That Supports Your Company's Goals, from 1:15pm-3:15pm on Tuesday, July 15.

If you are able to join me in July, please do so. I encourage you to take advantage of the discount below, and I hope to see you in Boston! 

-Allan Steinmetz

Posted by Allan Steinmetz at 10:00am

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Join us at the 2014 Conference Board Extending Your Brand to Employees Conference

Dear Inward Colleague, 

I wanted to personally invite you the 2014 Extending Your Brand to Employees Conference, hosted by the Conference Board. This will be the fourth year that Inward has sponsored this exciting conference. It's a valuable learning experience where you'll gain access to great case histories and unique networking opportunities. Plus, we'll be facilitating a pre-conference workshop titled, A Step-by-Step Framework for Implementing New Employee
Branding Programs, from 1-5 pm on Tuesday, June 17.

If you are able to join us in June, please do so. I encourage you to take advantage of the discount below, and I hope to see you in New York City! 

-Allan Steinmetz

Posted by Allan Steinmetz at 9:00am

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Infographic on the Value of Your Online Reputation

Monitoring your online reputation is a great way to keep yourself updated on how successful your business is doing. It’s essentially a live feed of reviews, comments, suggestions and critiques from your stakeholders that let you know how to adjust your brand’s image and communications moving forward. An infographic by MDG Advertising provides some interesting statistics:

Posted by Allan Steinmetz at 9:00am

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